From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/our_new_album,“_left_behind”,_is_o_u_t_n_o_w_on_a_l_l_platforms_feels_so_unreal_and_good_to_finally_sh-1754612413.jpg)
Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]
August 8, 2025
Their album, 'Left Behind,' showcases the dynamic of true friends enjoying their creative journey.
Mayday Parade Release Bubbly "By The Way" And Announce Three-Part Album | THE NOISE
January 13, 2025
Tallahassee's five-piece Mayday Parade celebrates 20 years together by announcing a three-part album showcasing their prolific, emotionally resonant songwriting.
Nate Sib's "keep it up" Positions Him as Pop Music's Next Great Disruptor
April 29, 2025
"keep it up" combines the energy of underground dance music with Sib's predilection for alternative pop experimentation.
![Luvcat Reflects on Debut LA Show and the Release of Fan Favorite “Lipstick” [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d_s_c_f4357-1747176879.png)
Luvcat Reflects on Debut LA Show and the Release of Fan Favorite “Lipstick” [Q+A]
May 14, 2025
U.K. breakthrough artist Luvcat has landed in the U.S., bringing her raw, romantic energy to her growing cult-fanbase.
Sophia Stel Raises a Subtle Middle Finger to Social Media Influencer-ism in Her Latest Single
August 6, 2025
The artist’s new track “All My Friends are Models” evokes a sense of comfort in solitude, laying the introspective foundation for her upcoming EP, How To Win at Solitaire.
Finn Wolfhard Reintroduces Himself in Debut Album 'Happy Birthday'
June 10, 2025
'Happy Birthday 'is an unveiling of self that proves we may not have ever truly known Wolfhard in the first place.
quinnie Creates An Intimate Soundscape With Sophomore Album paper doll
July 29, 2025
Riding the wave of her hit single “touch tank” and debut album flounder, the New Jersey-born singer-songwriter makes a strong return with the release of her second studio album, paper doll.
![There Is A Home Inside Madilyn Mei's "Can of Worms" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1900x1900-000000-80-0-0-1754010661.jpg)
There Is A Home Inside Madilyn Mei's "Can of Worms" [Q&A]
July 31, 2025
Wanting to dig deeper into this young & promising artist's very unique approach, we popped on the laptop window box to learn more.
EKKSTACY Releases Title Track For Upcoming Album “Forever”
April 1, 2025
EKKSTACY comes into their own with a refreshing perspective on relatable themes seen across his discography.
Meg Smith Wants the Spotlight in “Girls Just Wanna Be Famous”
June 17, 2025
Presenting itself as nothing less than an anthem for every diva who’s ever practiced their awards speech in the mirror, Meg Smith is perfectly equipped to deliver this song with all the pink hair dye, sequins, and platform boots you could ever ask for.