From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
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Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
Low.bō Lets His Soul Yearn in "blur"
July 23, 2025
“blur” is a haunting ode to a love unfulfilled.
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Haute & Freddy Are Hosting a Carnival and You’re Invited
August 1, 2025
With feathery production and Chappell Roan-esque vocal flip, "Sophie" sounds like the moment you catch a glimpse of someone who used to mean everything…and then they vanish.
![Marta Knight is 'Unbothered' and We're Following Suit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marta_knight__above__laura_lobos-1747158496.jpg)
Marta Knight is 'Unbothered' and We're Following Suit [Q&A]
May 13, 2025
This Barcelona-based artist blends elements of 90s folk-rock with modern indie pop.
AERI Looks For Relief in Haunting New Single "Okay, Okay"
May 26, 2025
"I wanted to embody the tension between the erratic noise in my head and the movement that gets me through it."
The Moss Embraces The Importance of Self-Reflection with “Darkness"
August 2, 2025
Enthralling indie rock band The Moss shared their shining release “Darkness.”
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Get To Know Gracie in 10 Questions or Less
July 18, 2024
Gracie Moller is a captivating artist from Auckland, New Zealand, whose music is a raw and unapologetic reflection of her inner world.
House Of Protection Set The World Ablaze On New Single "Fire" | THE NOISE
March 27, 2025
With its thrashing guitars, high-pitched sirens, and emphatic lyrics, the song is a testament to the band's relentless punk spirit.
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Arm's Length Celebrates Sophomore Album And Label Signing Announcement With Pessimistic "Funny Face" | THE NOISE
February 17, 2025
The quartet has shared the lead single from their upcoming record which explores how pessimism from a loved one can mold one's overall outlook on life in the long run.
![Evening Elephants New EP Is Carefree.... Very [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/e_e_press_photo(3)-1751033230.jpg)
Evening Elephants New EP Is Carefree.... Very [Q&A]
June 27, 2025
We caught up with Evening Elephants for the latest on their release, working with state-of-the-art producers, and more.