From the Site
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![Maggie Lindemann Releases Thrillingly Magnetic Debut EP 'PARANOIA' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maggie otw_1611351731.jpg)
Maggie Lindemann Releases Thrillingly Magnetic Debut EP 'PARANOIA' [Q&A]
January 22, 2021
We talked to Maggie Lindemann about the creative process behind her new EP 'PARANOIA' and how she's finally making the music she's always wanted to make.
Kazi Delivers an Anthem For the "real ones"
August 23, 2021
Taking a page from 100 gecs, Kazi's latest single moves at a mile a minute.
Who Is Noa Kirel?
November 4, 2021
Meet Noa Kirel, the Israeli pop star looking to make a global splash.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Yungblud's "Don’t Feel Like Feeling Sad Today" Is a Defiant Rallying Cry For Brighter Skies
June 30, 2022
"To me this song is what happiness feels like. Happiness with a bite."
flor Soundtracks a New Beginning in "little light one"
May 29, 2019
flor has a talent for exploring a range of emotions, and their latest single is no exception.
Frequent Ariana Grande Collaborators, Social House, Surprise Lolla Ahead of Debut EP
August 5, 2019
Though "boyfriend" is the first time Ariana Grande fans may have seen the name Social House, it's almost certainly not the first time they've heard artists' work.
Griff Clawson Is a Hopeless Romantic on "Chasing Highs"
December 1, 2020
Griff Clawson is the hopeless romantic and singer-songwriter behind the song, "Chasing Highs."
Flo Milli Emanates Success in New Video for "Roaring 20s"
February 10, 2021
This month, one of hip-hop's most promising newcomers Flp Milli returns with an opulent visual for her latest single "Roaring 20s."
Ashe Rewrites the Story on "The Same" for 'To All The Boys' Finale
February 24, 2021
"The Same" captures the all-consuming head-spinning surrealism of being totally enraptured one day and shattered to pieces the next.