From the Site
Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Laila Smith Becomes Inanimate in Haunting Single “Diorama”
April 29, 2025
The track is intimate in every way, and serves as the perfect look into Laila’s unique perspective.
d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
PinkPantheress Delivers a Transatlantic Earworm With "Stateside"
April 28, 2025
"Stateside" may just be PinkPantheress' best single yet.
Montell Fish Folds Light and Grief into Three Movements in 'Days Are Getting Shorter'
April 28, 2025
'Days Are Getting Shorter' sketches a story about pain, longing, faith, and the parts of ourselves we share only when no one is looking.
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Slow Joy Promises To Be "Here For You" On Gritty New Love Song | THE NOISE
April 28, 2025
With its unique fusion of shoegaze, grunge, and emotional punk, the single offers a cathartic wall-of-sound crescendo.
Madisyn Gifford Bares Her Soul in a Quiet Contemplation of Sunshine
April 25, 2025
Gifford allows listeners to take a peek into her romantic past, the good, the bad, and the complicated.
Maude Latour Pens Ode To All-Encompassing Queer Love in Cinematic Single “Miss America”
April 25, 2025
In her new single, “Miss America," pop prophet Maude Latour manages to perfectly capture that range of emotion.
BEL Begins Again in Breezy New Single “Fresh Start”
April 25, 2025
Produced by Jason Vance Harris (Role Model, Juliet Ivy), the breezy anthem of new beginnings comes hand in hand with BEL's new signing announcement to Nettwerk Music Group.
![Deep-Dive Into New Album Achilles with Kevin Atwater [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/c404fb7562a0d40927df3671b1a067de.1000x429x1-1745530159.jpg)
Deep-Dive Into New Album Achilles with Kevin Atwater [Q+A]
April 25, 2025
New York City-based singer-songwriter Kevin Atwater is a storyteller: impressively concise, abbreviated, and illustrative.
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#NowWatching 01-25-19 [PLAYLIST]
January 25, 2019
Today's gifts didn't disappoint, with new releases by FLETCHER, Summer Walker, girl in red, slenderbodies, & many more.
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#NowWatching 02-01-19 [PLAYLIST]
February 2, 2019
February is shaping up to be a strong month, with a plethora of new releases from Ones To Watch artists on day one.
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SWMRS - "Lose Lose Lose" [Live + Interview] | All Eyes On
March 26, 2019
Our gaze is fixed on these punk upstarts who are bringing a much-needed breath of fresh air to the genre.
![Boy Willows Drops Dreamy Music Video for "Fila" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Willows_1600717356.jpg)
Boy Willows Drops Dreamy Music Video for "Fila" [Q&A]
September 21, 2020
Boy Willows, aka Landon Fleischman, makes music that offers a deep amalgamation of incandescent alt-pop, jubilant jazz, and psychedelic-tinged folk.
Rook Monroe Paints a Sunrise With "Pink and Purple"
September 29, 2020
Rook Monroe's "Pink and Purple" takes you on a lyrical exploration of self expression.
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Bree Runway Has Arrived
November 6, 2020
With the release of her latest EP '2000AND4EVA,' we caught up with the destructive pop artist to talk about her signature sound, her experiences with colorism, performing for Michelle Obama, and more.
FINKEL Finish off the Year With the Quirky 'Sick 2020′
December 11, 2020
The artist duo FINKEL are two of the quirkiest rule-breakers in the music and art world that I know.
Mikey Ferrari Shoots For The Stars on Debut 'SPACEBOY' EP
March 12, 2021
After a long wait, this week fans finally see the release of SPACEBOY, the debut EP from Los Angeles-based singer, producer, and multi-instrumentalist Mikey Ferrari.
Abby Sage Meditates on the Importance of Self-Exploration on "Residing in the Sky"
August 18, 2021
"It plays into that euphoric feeling of redefining yourself."
10 Questions With Rarelyalways on His Debut Album 'WORK'
March 13, 2023
Very few artists can make you question your perspective quite like Rarelyalways.