From the Site
Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
Nate Sib's "keep it up" Positions Him as Pop Music's Next Great Disruptor
April 29, 2025
"keep it up" combines the energy of underground dance music with Sib's predilection for alternative pop experimentation.
bLAck pARty Makes Triumphant Return With New Single “Distant Lover”
April 29, 2025
Psychedelic guitar chords and perfectly polished vocals meet in sacred harmony in bLAck pARty's latest single.
Teen Mortgage Explore Death and Dogma in Debut Album “Devil Ultrasonic Dream” | The Noise
April 29, 2025
'Devil Ultrasonic Dream' is a cathartic reminder to steer into chaos and embrace everything your parents warned you about.
![Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zinoleesky-artist-1-1745966415.jpg)
Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]
April 29, 2025
With his sophomore album, ‘Gen Z’ Azeez Shina Oniyide aka Zino effortlessly mixes serums of divergent genres in a way that is truly impressive & immersive.
Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Laila Smith Becomes Inanimate in Haunting Single “Diorama”
April 29, 2025
The track is intimate in every way, and serves as the perfect look into Laila’s unique perspective.
d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
PinkPantheress Delivers a Transatlantic Earworm With "Stateside"
April 28, 2025
"Stateside" may just be PinkPantheress' best single yet.
Montell Fish Folds Light and Grief into Three Movements in 'Days Are Getting Shorter'
April 28, 2025
'Days Are Getting Shorter' sketches a story about pain, longing, faith, and the parts of ourselves we share only when no one is looking.
![With A Strikingly "Out of the Blue" Talent, Waylon Wyatt Celebrates His Second EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/waylon-_film-_photo-256_copy-1749251298.png)
With A Strikingly "Out of the Blue" Talent, Waylon Wyatt Celebrates His Second EP [Q&A]
June 6, 2025
An 18-year old from Hackett, Arkansas, Wyatt is a generational talent in the making.
Newcomer Delacey Stands By What Is Hers In Spellbinding Debut "My Man"
March 8, 2019
What better way to celebrate female empowerment than with newcomer Delacey and her captivating hook, "Bitch don't steal my man?"
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
![Enter Billy Lemos' World of 'Wonder' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy_lemos2-tw_1604961109.jpg)
Enter Billy Lemos' World of 'Wonder' [Q&A]
November 9, 2020
Billy Lemos is building a unique world of alternative pop. Welcome.
![Justin Nozuka's "summer night o8" Is a Delicate Declaration to New Love [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/justin nozuka otw_1610724646.jpg)
Justin Nozuka's "summer night o8" Is a Delicate Declaration to New Love [Premiere]
January 15, 2021
Today, Justin Nozuka has returned with "summer night o8," a tender expression of the emotions associated with new love.
Lauren Sanderson Makes Peace with Heartbreak on "Hi."
March 19, 2021
Matching her gentle, crooning vocals with a soft, mellow production, Lauren Sanderson's latest single "Hi." is a soothing ballad about reconciling with heartbreak.
Luna Li Taps Serena Isioma For the Ethereal "Flower (In Full Bloom)"
September 28, 2021
"Flower (In Full Bloom)" is a small dose of sonic sunshine.
Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.