From the Site
![MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marg-ones-to-watch-2_1564088109.PNG)
MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]
July 25, 2019
Effortlessly genuine, the internationally-raised alt-pop starlet is floating to the top of the music industry by way of her fearless and relatable smooth grooves.
![Abir - "Reunion" [Live] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/abir-live-ones-to-watch_1564082024.jpg)
Abir - "Reunion" [Live] | All Eyes On
July 25, 2019
Fusing elements of dance-pop with powerful vocals reminiscent of Dua Lipa, Daya, and Alessia Cara, Abir performed a stripped-down rendition of "Reunion" from her debut EP.
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Matthew-Chaim-ones-to-watch_1564078031.jpg)
Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]
July 25, 2019
"He passed away when I was 12 years old, and it has only been in the last couple of years that I've found the space to express this loss in my songwriting."
Cat Clyde's "So Cold" Video Takes a Note From '70s Female Revenge Movies
July 24, 2019
Note: Do not mess with Cat Clyde.
![Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-storm-ones-to-watch-2_1563998622.jpg)
Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]
July 24, 2019
Storm is developing a unique breed of alternative-folk from his native Australia.
What Is Your 2019 Summer Anthem? | Staff Picks
July 24, 2019
What is summer without a summer anthem?
Meet The Brazen Youth, The Folk-Rock Band Living Like Thoreau
July 24, 2019
Using their childhood farm as a home base for their music has allowed The Brazen Youth to organically cultivate a timeless sound.
![Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wingtip-ones-to-watch-2_1564000097.jpeg)
Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]
July 24, 2019
"If you find happiness, hold on to it."
![VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verite-ones-to-watch_1563923478.jpg)
VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]
July 23, 2019
VÉRITÉ is here to help.
Chelsea Cutler and Alexander 23 Remind Us How "Lucky" We Are
November 1, 2019
"It was important for me to pause for a moment and recognize how fortunate I am to have love in my life."
![Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maddie-jay-mood-swings_1588178977.jpg)
Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]
April 29, 2020
From Prince to Los Terricolas De Freddy Fuentes, Jay's debut EP is an amalgamation of sights and sounds.
![Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint lyor otw_1605104157.jpg)
Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]
November 11, 2020
Following up on the success of his 'IF MY SINS COULD TALK' project from earlier this year, Saint Lyor returns to give us the premiere of "THIS IS NOT AN IMAGE."
David Kushner Conveys an Emotional and Musical Paradox in "Daylight"
April 17, 2023
"Daylight" manages to feel both engulfing and freeing in the same breath.
juju<3 Follows the Success of His Breakout Hit With the Infectious "Girls Like You"
March 12, 2024
“Girls Like You” maintains the youthful, bright sound listeners have come to love but dives deeper into the artist’s charm.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
Enigmatic Duo Junior Varsity Release Their Highly-Anticipated Debut EP
August 13, 2021
<i>Junior Varsity</i> captures all the unrelenting emotional pathos of the duo's infamous semi-secret shows.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."