From the Site
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
June 13, 2019
Phoenix-raised singer/songwriter Alec Benjamin was one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png)
Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
June 12, 2019
We are gearing up for this month's Baà±o Flaco event and YOU'RE INVITED!
The 15 Best Albums of 2019 (So Far)
June 12, 2019
Don't sleep on Aries, Stella Donnelly, and more.
Brianna Mazzola, Betcha, Sophie Simmons, & Ayoni | Baà±o Flaco Recap
June 12, 2019
It's official; Baà±o Flaco is BACK and bigger than ever.
GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
![Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hot-flash-heat-wave-bay-boys_1644536117.jpeg)
Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]
February 10, 2022
"Bay Boys" is a biker gang allegory that tells the story of a wandering character who's always seeking escape.
Murdo Mitchell's "Ghosts" Is Nothing Short of Haunting
March 25, 2022
"'Ghosts' is about the vulnerability you open yourself up to."
easy life and Kevin Abstract Dream Up a Better World in “Dear Miss Holloway”
May 26, 2022
easy life and Abstract make for an idyllic match made in heaven.
I Like Thomas Headon’s New EP and I Think You Would Like it Too
June 30, 2023
"These six songs are the first time that I’ve put together a collection of songs without a shared feeling, and more so just six songs that I fucking love."
Ari Abdul Emerges as an Magnetic, Ominous Femme Fatale in "BURY YOU"
September 15, 2023
Abdul is one of the hottest artists to watch in 2023 and for good reason.
Rewind: Our 5 Favorite Music Videos of the Last Week
March 15, 2024
Tune in for this week's lineup of our favorite visuals in up-and-coming music.
![Lucette Is So Much More Than a 'Nice Girl From The Suburbs' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lucette-nice-girl-from-the-suburbs-1744224108.jpeg)
Lucette Is So Much More Than a 'Nice Girl From The Suburbs' [Q&A]
April 9, 2025
Lucette is a daring indie artist with a timeless sound.
![#NowWatching 02-08-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-now-watching-ones-to-watch-playlist-3.jpg)
#NowWatching 02-08-19 [PLAYLIST]
February 9, 2019
New music from Conan Gray, Sinead Harnett, Buddy and more.
Sports Team's 'Making Hay' Is a Celebration of Their Indie Rock Upbringing
October 21, 2019
"No one's doing it better." Well said, Sports Team.
![Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WillHydePress-otw_1594838987.jpg)
Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]
July 15, 2020
Piggy backing off his first single, Hyde steps up his game production-wise with "meant to be." and proves himself as an emerging artist ready to take the reins in this industry.