From the Site
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
June 13, 2019
Phoenix-raised singer/songwriter Alec Benjamin was one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png)
Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
June 12, 2019
We are gearing up for this month's Baà±o Flaco event and YOU'RE INVITED!
The 15 Best Albums of 2019 (So Far)
June 12, 2019
Don't sleep on Aries, Stella Donnelly, and more.
Brianna Mazzola, Betcha, Sophie Simmons, & Ayoni | Baà±o Flaco Recap
June 12, 2019
It's official; Baà±o Flaco is BACK and bigger than ever.
GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
KiNG MALA Is Done Crying Over 'SPILT MILK'
November 14, 2023
"It's a purge, a cleansing of everything …and I feel free."
RAEGAN Walks Us Through Her Whimsical Alt-Pop Fusion EP 'FUCK RAEGAN,' Track By Track
May 1, 2024
From a lesbian Romeo and Juliet to songs made from the sounds of dropping coins, 'FUCK RAEGAN' is a whimsical pop-fusion.
Ayleen Valentine Walks the Tightrope of Comforting and Haunting in 'little rainbows after death'
May 3, 2024
'little rainbows after death' finds innocence in vulgarity and hope in pessimism.
French Electronic Duo Jersey Reaches New Heights With the Chilling "Ghost Of What Could Be"
August 12, 2024
"Ghost Of What Could Be" is a head-rushing collage of organic and electronic textures.
Olivia Dean Embraces Change in “Lady Lady”
July 17, 2025
“Lady Lady,” the second single from Olivia Dean’s upcoming and highly anticipated sophomore album, The Art of Loving, is a graceful ode to feminine strength.
![Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swimming-with-bears-ones-to-watch-2_1562888630.jpg)
Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]
July 11, 2019
"Don't Think About It" captures that feeling of being a kid in a bedroom, rocking out to your favorite song, and secretly wanting to show it off to the world. You know... that moment when the tennis racket you are strumming becomes a real guitar."
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
![BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Biianca_1598642092.jpg)
BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]
August 28, 2020
BIIANCO is a unique artist boldly standing out and defying your typical norms.
Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.