From the Site
JESSIA Reflects in New Anthem “Moved Around You”
April 6, 2025
JESSIA pulls you into the track's raw, emotional gravity using her signature blend of blunt honesty and addictive pop melodies.
Valley Boys Bares His Soul in Confessional Single “Happy All The Time”
April 5, 2025
“Happy All The Time” is the first single off of Valley Boy’s debut album 'Children of Divorce.'
Rising Indie Folk Star Izzy Mahoubi Dives Deep in “Wanted”
April 5, 2025
With her vivid storytelling, Mahoubi paints an all too familiar picture of a toxic relationship, but with a touch of humor that shows she’s come out of the trauma relatively unscathed.
Lydia Night Debuts Solo Era with Uber-Relatable Pop Anthem, “Pity Party”
April 5, 2025
“Pity Party” is a pop-infused single that accurately captures the modern-day woman’s struggle that is so often romanticized online or brushed over by society.
Vienna Vienna Takes the World by Storm with Unapologetic Anthem “God Save The Queens”
April 4, 2025
Taking the world by storm, Vienna Vienna’s latest track, "God Save The Queens," is a to-the-point, in-your-face anthem that refuses to whisper when it can shout.
Salty brings Confidence, Energy and Pop Perfection
April 3, 2025
Salty brings Confidence, Energy & Pop Perfection, and is Sydney's newest pop artist
Who Is Salty?
April 3, 2025
With her signature blend of bold melodies and feel-good anthems, Salty is carving out her own space in pop music—one confidence-boosting song at a time.
Barry Can't Swim Leans into Futuristic Soundscapes and Compelling Narratives with 'The Person You'd Like To Be'
April 3, 2025
Leaning into futuristic soundscapes and compelling narratives, Barry Can’t Swim’s latest single, The Person You’d Like To Be, is an exploration of self-reflection and transformation.
![Kita Alexander Provides a Moment of Indulgent Pop Respite in "Press Pause" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kita-alexander-press-pause-1743646719.jpg)
Kita Alexander Provides a Moment of Indulgent Pop Respite in "Press Pause" [Q&A]
April 3, 2025
"'Press Pause' is about the quiet power of being present for someone when their world feels like it’s falling apart."
![Khatumu Dares to Take the Road Less Traveled in "departure time" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khatumu-departure-time-1743642440.jpg)
Khatumu Dares to Take the Road Less Traveled in "departure time" [Q&A]
April 3, 2025
"'departure time' is about leaving home, comfort, reality, the beaten path, and finding meaning in life on my own terms."
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.