From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
WHATMORE Remain Undefinable in "go!"
August 25, 2025
Bridging elements of rap, jazz, and indie, WHATMORE is carving their own path.
Marisol Embarks on a Euphoric, Dance-Inducing Detour in "gimme some time"
August 25, 2025
Though the world may know Eva Gutowski as fashion innovator MyLifeAsEva, Marisol is a brand new expression of self.
![greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/greek-cedars-tape-1756190947.jpg)
greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]
August 27, 2025
greek's music is intimate, warm, and instinctual — an honest extension of all that lives inside him.
ADÉLA Cements Herself as a One of a Kind Solo Pop Star in 'The Provocateur'
August 26, 2025
'The Provocateur' lives up to its namesake. It's daring, unapologetic, and undeniably ADÉLA.
Christian Hayes Embraces a New Sound and Deep Storytelling with Upcoming Single “Good As It Gets”
August 29, 2025
The country singer is taking new risks in a transformative era of his music career.
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BENEE’s Remembers to Stay Sweet on New Single “Cinnamon,” Announces Upcoming Sophomore Album
August 28, 2025
The alt-pop singer is beginning the rollout of her highly anticipated sophomore album Ur An Angel I’m Just Particles.
![Joey Valence & Brae's HYPERYOUTH Is Like Aging In Reverse [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/@_h_i_l_l_a_s_a_f_a_d_i_2025_08_21__j_v_b_i_n_t_e_r_v_i_e_w-24-1756390533.jpg)
Joey Valence & Brae's HYPERYOUTH Is Like Aging In Reverse [Q&A]
August 28, 2025
We caught the genre-bending duo to hear the latest on the freedom of creative control, their upcoming tour, Mozart & Bon Jovi, and the top tier Cheesecake Factory order.
Quadeca Embarks on a Journey of a Lifetime in 'Vanisher, Horizon Scraper'
August 29, 2025
'Vanisher, Horizon Scraper' sees Quadeca in a perpetual state of transformation.
Ninajirachi's 'I Love My Computer' Is a Reverent Love Letter to the Internet and Electronic Music
August 29, 2025
'I Love My Computer' feels like an electric return to form for Ninajirachi.
The Beaches' 'No Hard Feelings' Is Messy, Real, and Deliciously Queer
September 1, 2025
Over 11 tracks, the band presents their distinctive fusion of raw, heartfelt lyrics and unapologetic energy, cementing their position as a leading force in alt-rock today.