From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![KENNYHOOPLA's 'conditions of an orphan' EP Toes The Line of Punk, Pop, Revenge, and Resilience [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny_hoopla-_general1-_brittany_young-1758551167.jpg)
KENNYHOOPLA's 'conditions of an orphan' EP Toes The Line of Punk, Pop, Revenge, and Resilience [Q&A]
September 22, 2025
We caught up with the genre-defying artist about the release of his latest EP.
Long Live The ‘Freaks:’ Haute & Freddy Gear Up For Their First-Ever Headline Tour
September 22, 2025
Haute & Freddy’s haunting fourth single ‘Freaks’ is a seductive incantation for midnight abandon.
keiyaA Delivers a Dizzying Dose of Jazz and Psychedelic R&B in "take it!"
September 23, 2025
"With this work I aim to interrogate and embrace anger and conflict, disappointment and dissatisfaction."
The Criticals Deliver an Electrifying and Infectious Self-Titled Debut Album
October 1, 2025
Their self-titled debut album is a burst of infectious melodies and in-your-face energy that reverberates throughout each and every one of its 13 tracks.
![Leith Ross Can See the Future And We Like Their Vision for It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wywk8d-icanseethe-preview-m3-1758720184.jpg)
Leith Ross Can See the Future And We Like Their Vision for It [Q&A]
September 24, 2025
Celebrating the release of their album, 'I Can See the Future,' we got the latest from this generational writer.
Tours To Watch: Fall 2025
September 24, 2025
Need a new concert fix? We've got you covered with the latest artists heading out on tour.
![Avenoir's Debut Album, Mirage, Paints & Shatters Illusions [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/5-_a_v_e_n_o_i_r-(_c_r_e_d_i_t_a_l_e_x_m_o_h_a_m_m_e_d_@_v_e_e_s._e_d)-1758801058.jpg)
Avenoir's Debut Album, Mirage, Paints & Shatters Illusions [Q&A]
September 26, 2025
Wanting to appreciate this growing star’s album in depth, we dialed him up to learn more about his journey, the future and whats on the edge of that mirage.
Love You Later Returns With Gut-Wrenching New Single “Mouth To Mouth”
September 26, 2025
“Mouth To Mouth” is the perfect sad bop to get you through fall, leading to a more complete Love You Later project to come.
![We're Obsessed with Ella Boh's "DiE," Introducing Her New Era [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image001-1758898137.jpg)
We're Obsessed with Ella Boh's "DiE," Introducing Her New Era [Q&A]
September 26, 2025
"DiE" pairs emotionally charged lyrics with the volatile energy of metal riffs to create a molten dark pop gem.
Longingly Danceable, Harper Finn's "Satellite" Is An Indie Pop Gem
September 26, 2025
Its reflective lyrics and glowing atmosphere further expand the emotional landscape that defines his impending album, Silo Park.