From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
Chloe Qisha Transforms Heartbreak Into a Statement Accessory in "So Sad So Hot"
October 16, 2025
"I like to think that this song is an assertive reminder that you're still that bad bitch even if you've had your heart broken."
Between Ascent and Vertigo: Astral Bakers’ “Vertical Life”
October 16, 2025
Paris-based quartet Astral Bakers open the next chapter in their story with their second album, Vertical Life, a striking affirmation of the band’s evolving identity.
Dogpark Pays Homage to Indie Rock Influences with "I Don't Mind"
October 17, 2025
With a music video showcasing the band’s infectious presence, “I Don’t Mind” continues to put Dogpark on the map of leading alternative artists.
BEL Goes On A Journey to Find Her 'Holy Grail' in Debut Album
October 17, 2025
On the 12-track record, listeners follow BEL on her quest to find her holy grail, witnessing every triumph, defeat, and lesson along the way.
Towa Bird's "Your Girl" Is Fit for a Rom-Com
October 20, 2025
An exciting drop featured in season two of the Emmy-nominated rom-com “Nobody Wants This” on Netflix, the self-aware tantalizing track is an exciting reflection of Towa’s signature electric guitar tonality.
PARTYOF2 Unleashes the Ultimate Merge of Genre, Influence, and Belief of AMERIKA'S NEXT TOP PARTY!
October 20, 2025
The duo has released their debut album as a duo, solidifying their persistence and perspective in the alternative-rap scene.
bby's "Fuggit" Is Pure, Unadulterated Chaos
October 20, 2025
This release signifies another daring leap for the five-piece as they continue their meteoric global ascent.
Bassvictim Explore a New Side of Themselves in Debut Album 'Forever'
November 6, 2025
From the haunting sounds of witch house to the energetic beats of electroclash, Bassvictim embarks on an exhilirating digital joyride.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Maggie Lindemann Truly Feels Everything In Her Latest Album
October 21, 2025
Lindemann has once again proven that her music can blend genres effortlessly without compromising lyrics, emotion, or performance quality.