From the Site
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Rewind: Our 5 Favorite Music Videos of Last Week
May 10, 2022
Rewind is back to share some of our favorite music videos of very, very recent memory.
Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
bludnymph's "Watch Me" Is an Alluring Siren's Call
April 26, 2023
bludnymph continues to challenge pop music’s tried and true structure.
'RELAY' Track by Track Through Jack Vinoy's Latest Album
August 27, 2024
Nashville-based artist and producer, Jack Vinoy walks us through his album, full of colorful collaborations and samples.
Alisa Xayalith Celebrates "Boys & Guitars" By Celebrating 5 Rising Artists
September 20, 2024
"I feel a kinship for artists starting over or at the beginning of their new chapter because we’re just all flailing around..."
Saiah Builds Momentum With The Punk Anthem "HEART(BREAK)"
July 14, 2020
Arizona based artist Saiah is progressing modern emo, punk, and indie music while maintaining his own unique sound.
![Buzzard Buzzard Buzzard Invite You Back to the 70's to Join in the "Double Denim Hop" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/B3X_1597757310.jpg)
Buzzard Buzzard Buzzard Invite You Back to the 70's to Join in the "Double Denim Hop" [Premiere]
August 18, 2020
Welsh quartet Buzzard Buzzard Buzzard are back with the exclusive premiere of their video for "Double Denim Hop."
![Saint Blonde Returns with "Morningside" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Saint Blonde_1600980951.jpg)
Saint Blonde Returns with "Morningside" [Premiere]
September 24, 2020
Texas band Saint Blonde is back with new single "Morning Side."
![Find Your "Fine Little Rhythm" With Nick Leng's Latest Groove [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nick-leng-fine-little-rhythm_1621526703.jpg)
Find Your "Fine Little Rhythm" With Nick Leng's Latest Groove [PREMIERE]
May 20, 2021
Through a tumultuous breakup, apartment fire, and the loss of a dear friend, Leng interprets moments of despair into blissful sonic form.
Baby and the Brain Break Down Their Rapturous Debut Album 'BrainBaby'
September 7, 2021
<i>BrainBaby</i> is a gossipy blur of angsty fun.