From the Site
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
Rewind: Our 5 Favorite Music Videos of the Last Week
August 31, 2022
From Curtis Waters to Tempest, these are 5 videos you definitely don't want to miss.
![Girl Scout Embark on a Journey of Self-Acceptance in Debut EP 'Real Life Human Garbage' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-scout-real-human-garbage-1676575934.jpeg)
Girl Scout Embark on a Journey of Self-Acceptance in Debut EP 'Real Life Human Garbage' [Q&A]
February 16, 2023
Daunting feelings, cringe-worthy moments, and the social encounters that play on repeat in your head at night score girl scout's debut effort.
James the Seventh Gives a Sonic Form to Her Desire For Catharsis in "Just Let Me Cry"
April 11, 2023
Anger, rage, and downright desperation fuel a haunting plea for unrestrained emotion.
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Bess Atwell Bridges the Gap Between Artist and Audience With "Release Myself"
February 20, 2024
With a steadfast commitment to growth and vulnerability, it's no wonder Bess Atwell captivates us more with each new song
David Kushner Sets Out on a Grand Sonic Odyssey in Debut Album 'The Dichotomy'
September 5, 2024
'The Dichotomy' is an extensive study of opposing ideals—light and darkness, good and evil, righteousness and sin, physical and spiritual, pleasure and pain.
mxmtoon and Kero Kero Bonito Want Us to Enjoy the Ride in "the situation"
September 9, 2024
Bedroom-pop superstar mxmtoon celebrates the announcement of her third studio album, liminal space, with the release of a poignant sonic earworm.
Biig Piig Reintroduces Herself in the Bewitching “4AM”
September 30, 2024
“‘4AM’ is a track about isolation, loneliness, finding yourself at the end of a tether and being like, ‘How did I get here?’"
Susannah Joffe Basks in Romantic Bliss in “Sofia Coppola”
February 18, 2025
“Sofia Coppola” glows with dreamy femininity, building a synth-filled world of idolization and sapphic longing.
Aidan Bissett Suspends Listeners in the Limbo of Love in "are we in love yet?"
March 18, 2025
"Writing this song was the first step in realizing how addicted I was to finding connection in my life.”