From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
UPSAHL Turns Up the Heat in "Summer so hot"
June 25, 2024
“Summer so hot” is a laidback banger designed for the hottest moments of the hottest season.
Jordan Adetunji Returns With Explosive New Banger "KEHLANI"
July 10, 2024
Few are as deserving of a spot on your summer rotation as UK-born Jordan Adetunji.
Charlie Powers Delivers Electric New Single "Can We Be"
July 21, 2020
The 23 year old self-produced singer-songwriter is back at it.
![JORD4NEVERDIED Needs You to Take Things "Slowly" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordanneverdied_1605724834.jpg)
JORD4NEVERDIED Needs You to Take Things "Slowly" [Premiere]
November 18, 2020
JORD4NEVERDIED is an emerging artist and producer from Boston, MA.
SAHRA Takes Accountability in "Come With Me," Announces 'Stolen Moments' EP
June 23, 2022
"Come With Me" is a single you just want to melt into.
MAY-A Embraces the Rush of a Doomed Relationship in "Your Funeral"
March 28, 2023
"'Your Funeral' is about seeking out the things you know are bad for you because you're a little bit of a sadist."
![Guardrail Redefine Themselves On Debut LP ‘Content’ [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(37)-1689027510.jpg)
Guardrail Redefine Themselves On Debut LP ‘Content’ [Q&A] | THE NOISE
July 10, 2023
Featuring recent singles "Silhouette" and "Joke's On Me," the LP shows the band's sound and writing style evolution, with the twelve-track body of work being the most dialed-in project the band has ever crafted with their unique sound.
Dhruv Asks the Hard Questions in Heartbreaking New Single "How?"
April 12, 2024
"'How?' is about trying to earn someone's love and attention and realizing you've completely lost sight of yourself in that process."
Bossa Synthesizes Jersey Club, Pop, and PluggnB in New Banger “Go Crazy”
April 22, 2024
Bossa's new single may just be one of his best yet.
Memory and Fate Intertwine in David Kushner’s '20 Years From Now'
February 20, 2025
'20 Years From Now' is a sea of beautiful sorrow.