From the Site
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
![When They Were Young: Asking When We Were Young Artists About Their Youth [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(5)-1761756649.png)
When They Were Young: Asking When We Were Young Artists About Their Youth [Q&A] | THE NOISE
October 29, 2025
In between crying sessions, wild mosh pits and plenty of crowdsurfers, The Noise had the chance to sit down with some of your favorite artists to discuss not just When We Were Young but also when they were young.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
![Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flipturn-by-_amanda-_laferriere-2025-1b-1761760327.jpeg)
Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]
October 29, 2025
We sat down to talk about their latest album, Burnout Days, as well as the importance of friendship in collaborators, the ability to pivot, and movie nights watching The Incredibles.
Eleni Drake's Album 'Chuck' Faces the Inevitability of Endings
October 31, 2025
British-Greek singer Eleni Drake decided to face this complexity head on in her new album.
Jai'Len Josey Confronts the Ache of Letting Go in "Won't Force You"
October 31, 2025
Recently, Jai’Len ignited the stage with a showstopping set during the OnesToWatch X ONE Musicfest at State Farm Arena in Atlanta.
Get Lost in Johan Lenox's Mind with Full Speed Nowhere
October 31, 2025
Johan Lenox is the producer artists turn to elevate, tonally extract and downright make music hum, but on his latest album, he turns those talents inward.
Eliza McLamb Embraces A Change of Pace on Album, Good Story
November 1, 2025
The title refers to the power of storytelling, the idea that life is what you make it, and the way those unassuming moments in our lives sometimes make the biggest impression.
Pacifica's Album, In Your Face! is a Revolution of Recklessness
November 1, 2025
The album draws on a unique well of influences, including the raw urgency of early-2000s garage rock, the swagger of post-punk, and the emotional undercurrent of '90s alt.
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
![Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samy_sharif__self_care-1762205468.JPEG)
Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]
November 3, 2025
His latest visual is a short film disguised as a music video, relaying the opaque darkness of the human experience by way of an unmistakable, charmingly relatable personality.