From the Site
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Adam Melchor Pours Love for Friend's Sobriety in Folky "Three Hours Ahead"
February 11, 2019
"Three Hours Ahead sets in stone Melchor's tenacious songwriting skills.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
![#NowWatching 02-08-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-now-watching-ones-to-watch-playlist-3.jpg)
#NowWatching 02-08-19 [PLAYLIST]
February 9, 2019
New music from Conan Gray, Sinead Harnett, Buddy and more.
Tennyson Sets Out for a Welcomed Departure in "Wintersleep"
February 8, 2019
The poignant tenderness Tennyson instills in "Wintersleep" is akin to being wrapped in a warm blanket on a cold winter day.
Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues
February 8, 2019
Blake Rose might have just embarked on his musical journey, but he is well on his way to the top.
Maasho Squares Off With His Personal "SAD MACHINE"
April 10, 2021
"SAD MACHINE" is an anthem for party animals and wallflowers alike.
Johan Lenox's 'chamber johan' Turns His Hits Into Striking Symphonies
June 21, 2021
<i>chamber johan</i> almost feels like a victory lap, one where the horns are replaced by lush string orchestration.
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
SAULT Releases Five New Albums, Free For Five Days Only
November 4, 2022
The UK neo-soul collective regularly challenges the status quo to wondrous effect.
Takayoshi Delivers a Burst of Emphatic 'songs that can fit in your pocket'
August 23, 2023
'songs that can fit in your pocket' is no misnomer, emerging as a tidy brief collection of songs that energize, deliver poignantly, and then shift into the next track.
Sophia Alexa's “Hall Pass” Is a Pensive Reflection on Self-Sabotage
August 28, 2023
"I’ve always had this fear that when something is going too well, I’m just waiting for it to fall apart."
Reneé Rapp and Megan Thee Stallion Get a Little Mean in the Fabulous "Not My Fault"
December 15, 2023
The powerhouse duo caps off 2023 with an infectious pop-rap stunner.
Landon Barker Admits He May Never Get Over Her in "Over You"
March 22, 2024
"Some people you will never get over until the day you die."
Saya Gray Explores Yearning and Heartbreak in Debut Album 'SAYA'
February 27, 2025
'SAYA' paints a new portrait of an artist who has consistently defied simple classification.