From the Site
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
MICHELLE Falls Into a Surreal Post-Breakup Spiral in "Cathy"
September 3, 2024
"'Cathy' is a soft indie song about being alone after a breakup and leaning into all the thoughts and patterns you know you shouldn't."
![Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zinoleesky-artist-1-1745966415.jpg)
Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]
April 29, 2025
With his sophomore album, ‘Gen Z’ Azeez Shina Oniyide aka Zino effortlessly mixes serums of divergent genres in a way that is truly impressive & immersive.
Asha Maclean Stretches Into the Spotlight in "Yoga"
May 21, 2025
At its core, "Yoga" explores the emotional ebb and flow of a relationship.
The Hellp Set Out on Their Own With "Caustic"
August 30, 2024
The Hellp are cult indie icons are for a reason.
julie Lean Into the Noise in Debut Album 'my anti-aircraft friend'
October 10, 2024
julie deliver a stunning entry into the shoegaze and experimental rock scene, blending lush soundscapes with raw, emotional vulnerability.
Rachel Chinouriri and sombr Reignite the Initial Spark of “All I Ever Asked”
February 12, 2025
A great song stands the test of time and can take many forms.
DE'WAYNE's Love Is A Part Of His DNA In New Single "Biological" | THE NOISE
March 20, 2025
The title reflects the song's exploration of love's instinctive nature, embodying humanity's duality and harnessing divine femininity through music full of soul, sex, sweat, and style.
Gilanares Explores Self-Destruction On Stimulating Single "F33D TH3 B3AST"
March 26, 2025
"I want this song to encourage people to explore their own 'beast," explains Gilanares
Boy Jr. Turns a Social Media Dig Into a Queer Anthem on "Zitty Stardust"
March 29, 2025
"Zitty Stardust" is the latest chapter in Boy Jr.'s evolution as an artist, further demonstrating why their identity will always be a cornerstone of the art they produce.
![Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_r_e_s_s_p_h_o_t_o_s-1749049142.jpg)
Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]
June 4, 2025
The songwriter walks us through her Indian roots, storytelling instincts, and alt-pop production.