From the Site
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Adam Melchor Pours Love for Friend's Sobriety in Folky "Three Hours Ahead"
February 11, 2019
"Three Hours Ahead sets in stone Melchor's tenacious songwriting skills.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
![#NowWatching 02-08-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-now-watching-ones-to-watch-playlist-3.jpg)
#NowWatching 02-08-19 [PLAYLIST]
February 9, 2019
New music from Conan Gray, Sinead Harnett, Buddy and more.
Tennyson Sets Out for a Welcomed Departure in "Wintersleep"
February 8, 2019
The poignant tenderness Tennyson instills in "Wintersleep" is akin to being wrapped in a warm blanket on a cold winter day.
Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues
February 8, 2019
Blake Rose might have just embarked on his musical journey, but he is well on his way to the top.
![Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/c1894b10ee52532c0bdb7893f1e135ae.1000x1000x1-1754071637.png)
Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]
August 1, 2025
Bolstered by stunning art direction, Absolutely has a voice that leaps off of tracks with ethereal purpose.
NERIAH Gives Her "Reasons to Hate You," But We Only Like Her More For It
August 8, 2025
On this album, NERIAH has crafted a wondrous work that will only deepen with repeat spins, and frankly gives us more reasons to love her.
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Hear Softcult Soothe the Soul With Calming New Single "Spiralling Out"| THE NOISE
March 25, 2024
Canadian duo Softcult transcend expectations with the release of their latest single, "Spiralling Out."
Fine Evokes a Hazy Memory in "I could"
May 1, 2025
"I could" floats along with a transcendent, almost surrealistic quality reminiscent of artists like Mazzy Star.
![From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peyton-dollar-interview-1746119389.jpeg)
From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]
May 1, 2025
In just a year, Westbrook has captivated the country music world.
![Felly Gets Personal and Earnest in Latest Album 'Abroxyde' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1024__felly-1-1750193314.jpg)
Felly Gets Personal and Earnest in Latest Album 'Abroxyde' [Q&A]
June 27, 2025
The album features a new sound for Felly, inspired by the indie and alternative music that he grew up listening to.
Indy Brings New Flames to Old Haunts in “Up In Flames (The Wayland)”
July 2, 2025
Up In Flames (The Wayland)” is an instant hit that paints a visceral picture of Indy’s post-breakup experience, one that’s equal parts personal and universal.
![Step Inside the Allure of zekiizo, If You Dare [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zekiizomusic_1752850420_3679498472794371614_59859804523-1753134232.jpg)
Step Inside the Allure of zekiizo, If You Dare [Q&A]
July 18, 2025
Wanting to learn more from this amorphous talent infusing mystery into downtempo pop, we sat down with her in NYC.
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Coast Through A Dreamy Summer with Kevian Kraemer's "Tan Lines"
August 5, 2025
Kevian Kraemer continues to carve his unique niche in the indie pop landscape with the release of “Tan Lines."
Where’s Jai Deliver a Coming of Age Soundtrack With their Debut Album ‘Fresh Out Of Air’.
July 16, 2025
In a world increasingly oversaturated with calculated algorithms and pre-packaged pop, New Zealand’s Where’s Jai come crashing through with something genuinely refreshing: Fresh Out Of Air.