From the Site
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
half•alive Break and Mend Their Own Hearts in 'Conditions of a Punk'
December 8, 2022
"It's an expression of a breakup and a healing, it's both about a person and God in the same breath."
AMAKA Opens Up About Going Solo, Thirsting Over Pedro Pascal, & More | Close Friends
May 3, 2023
she just like me fr
"OMG," Suki Waterhouse's Latest Single Is Everything and More
January 12, 2024
The singer-songwriter, model, and actress is starting her year on a high.
DannyLux Revisits His Debut Album With a Striking Display of ‘EVOLUXIÓN’
March 4, 2024
‘EVOLUXIÓN’ captures the young romantic's essence, not shying away from the pain and vulnerability at the heartbreak of it all.
Deb Never and Kenny Beats Pay Homage to Steve Austin in "Stone Cold"
March 12, 2020
The attitude era of WWE is alive and well in Deb Never and Kenny Beats.
![Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ellise-brokenboysandbetterbitches-interview-1679680457.jpg)
Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]
March 24, 2023
If it's heart-shaped, hot pink, and haunted, it's Ellise.
Easy Life's 'Junk Food' Is a Brilliant Showing of Their Peerless Dexterity
January 10, 2020
Balancing sun-soaked fun with a somber wit, Easy Life's latest mixtape sees them carving out their own niche.
EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
![Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tatiana-hazel-ones-to-watch_1581531723.jpeg)
Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]
February 12, 2020
A dreamlike track to score those "what ifs" of life.