From the Site
![Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safia Mafia.jpg)
Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]
January 24, 2019
Two vices, one really cool video. Watch the colorful premiere of Safia Mafia's "Weed & Wine."
![St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-humain-ones-to-watch-2.jpeg)
St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]
January 24, 2019
"We've got feelings of love, failure, hope, absolute shit - and above all, life."
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
![J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/js-ondara-ones-to-watch-2.jpeg)
J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]
January 24, 2019
Rising singer-songwriter J.S. Ondara is penning an irrefutably unique and rich tale of the American Dream.
![Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lolo-Zouai-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]
January 23, 2019
The young French-Algerian-American is a trilingual queen who has entered the scene as the next, budding R&B pop princess.
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video
January 23, 2019
RITUAL enlists Tove Styrke for their most noteworthy collaboration yet.
Dayo Bello Promises Unshakable, Everlasting Love in "Wait for You"
January 23, 2019
It is becoming more evident with each release that Bello is not just creating music, but moments.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
Montell Fish Fleshes Out His Creative Journey With the Breathtaking "Wings"
September 27, 2021
Spanning multiple disciplines, Montell's creative vision is hypnotic.
Meet bby, the Indie Group Exuding Pure, Infectious Exuberance
December 11, 2023
bby is not even a year into their inception and are ticking off boxes many have yet to near.
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
The 15 Most Important Albums of the 2010s
December 31, 2019
The decade would not have sounded the same without these albums.
Matt Maeson Returns Home a Changed Man in "Blood Runs Red"
May 19, 2022
"'Blood Runs Red' is a song about being a successful artist and the narcissistic tendencies that come along with it."
Every Song Featured in Euphoria Season 2, Episode 8
February 28, 2022
The moment we've all been waiting for is here.
Wallows Let Us in on a Secret Fling in "Calling After Me"
March 22, 2024
We are living for this new era of Wallows.
![10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/veyah-better-than-boys-1678815422.jpeg)
10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]
March 14, 2023
Get familiar with the 18-year-old rising star.
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Malcom Todd's 'Sweet Boy' Is a Coming of Age Triumph For the Rising Star
April 12, 2024
"Sweet Boy is a reflection of the feelings and inspirations I had in my last year as a teenager. It was a good time."