From the Site
![Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safia Mafia.jpg)
Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]
January 24, 2019
Two vices, one really cool video. Watch the colorful premiere of Safia Mafia's "Weed & Wine."
![St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-humain-ones-to-watch-2.jpeg)
St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]
January 24, 2019
"We've got feelings of love, failure, hope, absolute shit - and above all, life."
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
![J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/js-ondara-ones-to-watch-2.jpeg)
J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]
January 24, 2019
Rising singer-songwriter J.S. Ondara is penning an irrefutably unique and rich tale of the American Dream.
![Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lolo-Zouai-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]
January 23, 2019
The young French-Algerian-American is a trilingual queen who has entered the scene as the next, budding R&B pop princess.
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video
January 23, 2019
RITUAL enlists Tove Styrke for their most noteworthy collaboration yet.
Dayo Bello Promises Unshakable, Everlasting Love in "Wait for You"
January 23, 2019
It is becoming more evident with each release that Bello is not just creating music, but moments.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
![Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jackson_lundy - otw_1590607596.jpg)
Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]
May 27, 2020
In the vein of Ones to Watch favorites such as Brasstracks, Tom Misch, Jordan Rakei, and others of that ilk, Lundy is able to fuse R&B, Jazz, Folk, and many other genres into unescapable grooves.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
The Beaches’ “Me & Me” Is a (Slightly Bitter) Anthem For the Hyper-Independent
July 25, 2023
“Me & Me” is a rousing peek into the spectrum of The Beaches’ soon-to-arrive album, 'Blame My Ex.'
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Ross Lynch and The Driver Era Push Back Against the "Rumors"
October 23, 2023
"Rumors these Rumors, no one really knows. The internet doesn't always have the facts. We wrote a song about it."
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Abhi the Nomad Proves Himself a Veritable Entertainer in "Long Nights"
May 13, 2020
Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.
Peach Tree Rascals' "Oh Honey!" Visual Is an to Ode Love Through the Ages
June 8, 2021
Just in time to say goodbye to your spring fling and welcome in your summer fling.
![Sophie Powers Enlists DE'WAYNE For the High-Rise Invasion-Inspired "Greed" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophie-powers-dewayne-greed_1636580021.jpg)
Sophie Powers Enlists DE'WAYNE For the High-Rise Invasion-Inspired "Greed" [Premiere]
November 10, 2021
"At the end of the day, we are all humans, and the song 'Greed' is about taking back your power from the people blinded by that greed."
Chrissy Channels the Emotional Turmoil of "The Bell Jar" Into Her Own Sonic Work of Art
February 29, 2024
Chrissy captures these messy feelings of coming of age and the uncertainty of life with a pen lighter than air.