From the Site
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video
January 23, 2019
RITUAL enlists Tove Styrke for their most noteworthy collaboration yet.
Dayo Bello Promises Unshakable, Everlasting Love in "Wait for You"
January 23, 2019
It is becoming more evident with each release that Bello is not just creating music, but moments.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
![Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kuri-ones-to-watch-2.jpeg)
Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]
January 23, 2019
"As a solo artist, I enjoy the freedom to express exactly what I want by drawing on what I see."
KROWNS Celebrates Realness with 'Fake It' EP
January 23, 2019
A rising alternative band from Calgary, KROWNS refuses to waste a single bar on mediocrity in their thrilling new EP.
Natty Reeves Indulges The Hopeless Romantic In Longing New Single, "November"
January 23, 2019
Bristol-based crooner Natty Reeves is back and pulling at our heartstrings once again.
Sam Fender Presents a Chilling Dystopian Vision in "Play God" Video
January 22, 2019
"'Play God' is set in an alternate dystopian reality that shares similarities with our own world."
Dean Lewis Recounts the Feeling of Sudden Heartbreak in "7 Minutes"
January 22, 2019
With over a billion streams worldwide, Lewis' brutally honest lyrics has genuinely resonated with listeners.
Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
Alexander 23 Tackles Mortality and Legacy in Under 3 Minutes With "When I Die"
April 26, 2019
Alexander 23's music is both empathetic and calming to the angst that often accompanies young adulthood.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
Omar Apollo Revives Indie-Funk with 'Friends' EP Ahead of 'The Voyager' Tour
April 11, 2019
Apollo consistently blows us away with his flawless weaving of bedroom pop and R&B.
grandson on Political Apathy, Woodstock 50, and His Cat Andy
May 9, 2019
It feels like we have never needed an artist like grandson more.
![Please Don't Hold Your "applause" for whiterosemoxie [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie - otw 3 - @zachhagy_1593536401_1593628507.jpg)
Please Don't Hold Your "applause" for whiterosemoxie [Premiere]
June 30, 2020
Watch the premiere of whiterosemoxie's "applause" music video.
SYTË Search For Love in Cinematic Visual For "Where Did the Love Go"
May 4, 2022
SYTË is looking to change the landscape of modern pop music
marinelli Has Fallen In Love With "Sarah"
June 30, 2023
marinelli tells the all-too-relatable story of falling in love with someone and wishing for nothing more than being with them.
Junior Varsity Spin Us Around Their Technicolor Sonic World in "New York"
October 16, 2024
"New York" captures the essence of everything that makes Junior Varsity such an exciting act to root for.
Rebecca Concocts an Intoxicating Pop Hit in "Sugar Water Cyanide"
December 10, 2024
"I wanted to make THAT song you could only really hear on 100% volume in your car or busting through the bass in the club."
Kailee Morgue and Hayley Kiyoko's "Headcase" Is an Early Contender for 2019's Best Pop Moment
March 22, 2019
Openly addressing mental health issues, openly queer, and creating some of the best music out there - Morgue is the pop star we need in 2019 and beyond.