From the Site
The Top 26 Artists To Watch in 2025
January 29, 2025
Meet the ones to watch class of 2025.
Author:
Ones To Watch Staff
Sawyer Hill Delivers an Impassioned Plea in “Need Me Now,” Announces Debut EP
January 29, 2025
A voice in motion naturally carries grit, such is the case with Sawyer Hill.
Author:
René Cobar
Djo Takes Aim at a Fame-Obsessed World in "Basic Being Basic"
January 29, 2025
"It's kind of a shot fired to anyone who's trying to be of the moment."
Author:
Alessandra Rincon
Tate McRae Takes Us on an Entrancing Joyride in “Sports car”
January 29, 2025
“Sports car” is catchy, sultry, and oh-so-sexy.
Author:
Chancey Stefanos
Eem Triplin’s “MISS ME?” Is a Hypnotic Descent Into the Fog of Feeling
January 29, 2025
Eem Triplin, in "MISS ME?," is as real as it gets.
Author:
René Cobar
Sienna Spiro Muses on the What Ifs in "BUTTERFLY EFFECT"
January 27, 2025
The stirring ballad arrives alongside the announcement of Spiro's debut EP,
Author:
Rebeccah Blau
horsegiirL Gallops From the Stable to the Dance Floor in 'v.i.p - very important pony'
January 27, 2025
horsegiirL is uplifting and intoxicating, while equally obscure and impossible to understand.
Author:
Jazmin Kylene
Samia Distorts Expectations on New Single, “Bovine Excision”
January 27, 2025
Samia has never been afraid to say what no one else wants to say.
Author:
Caroline McKenzie
Trousdale Releases Soulful Lead Single “Growing Pains”
January 27, 2025
In “Growing Pains” and throughout their discography, Trousdale holds femininity and fun close.
Author:
Caroline McKenzie
Bea and Her Business on Her First U.S. Tour, Embroidered Jean Jackets, and Early-in-life Competitiveness [Q&A]
January 26, 2025
We got the behind-the-scenes scoop from the rising pop artist on her first musical excursion to the states.
Author:
Katherine Cardinale
Tessa Violet on Her Favorite Vine, Systematic Injustice, and Dodie | Quick 6
March 21, 2019
Get to know YouTube-sensation-turned-indie-pop-phenom, Tessa Violet.
Author:
Maxamillion Polo
Valentina's 'Unmanageable' Is Pure, Soulful Catharsis
May 1, 2019
'Unmanageable' cements Valentina as a soulful voice in the realm of pop, but on a larger scale, it arrives as a rallying cry for anyone who has ever been told they were not good enough.
Author:
Maxamillion Polo
Jamie N Commons - "A Change" [Live + Interview] | All Eyes On
June 4, 2019
It was our honor to invite this enthralling amalgamation of blues, soul, folk, and pop to perform at our latest "All Eyes On" showcase and illustrate exactly why he is one to watch.
Author:
Maxamillion Polo
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
Author:
Tyler Borland
Sam Short's “Taste It” Is a Tantalizing Pop Slowburn
October 28, 2022
"This is the most honest song I’ve ever written. It epitomizes my very first heartbreak."
Author:
DJ Connor
AUDREY NUNA and Teezo Touchdown Feed Fans With "Starving"
February 23, 2024
"Starving" is perfect for anyone navigating romantic tension and transformation.
Author:
Carter Fife
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Author:
Ruby Scott
flowerovlove Captures the Euphoric Rush of a Summer Roster in "BOYS"
May 20, 2024
“BOYS” is easy to love and euphoric.
Author:
Jazmin Kylene
Lola Young Finds the Silver Lining in "Not Like That Anymore"
June 26, 2025
The tongue-in-cheek single arrives ahead of Young's highly anticipated new album.
Author:
Alessandra Rincon