From the Site
Emo-Folk Duo hey, nothing Pulls You Into the Undercurrent of "33°"
February 4, 2025
"'33°' is the tragic tale of a young boy who, emotionally plagued by modern society, embarks on a reckless journey to the center of a rapidly melting lake."
Electro-Pop's Latest Cool-Girl Maz Will Intoxicate You on "Kiss Kiss Boom"
February 4, 2025
Marrying the attitude of Gen-Z pop with throwback femme powerhouse influences, Maz is one to watch.
JENNIE and Dominic Fike Find Themselves Caught in the Throes of a "Love Hangover"
February 4, 2025
We ship it.
Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.
Nessa Barrett Pens a Tender Love Letter in "LOVE LOOKS PRETTY ON YOU"
February 3, 2025
The single is like a valentine come to life.
Lyn Lapid Traverses to the Other World in "Coraline"
February 3, 2025
“Coraline” dives into the loneliness that comes with finding yourself in a new place.
Sophie Powers Strikes Like Lightning in "Goals"
February 3, 2025
Powers is stylish, talented, and fully aware that hard work pays off.
Sam Fender Carves Out a Small Moment of Intimacy in "Arm's Length"
February 3, 2025
“Arm’s Length” feels like a celebration of the personal space we all need in relationships, wrapped in an accessible, feel-good indie package.
-1739484351.png)
Knuckle Puck Announce 10th Anniversary Tour With New Single "Nice To Know Ya" | THE NOISE
February 3, 2025
Incorporating unconventional chords, a spoken verse, and push-pull lyrics, this bold experimentation is a testament to the band's unwavering commitment to keeping their audience on their toes.
![Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-sean-interview-1738346522.jpeg)
Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]
January 31, 2025
Rejuvenating, primordial, an existential explosion for your senses...
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.