From the Site
Sienna Spiro Muses on the What Ifs in "BUTTERFLY EFFECT"
January 27, 2025
The stirring ballad arrives alongside the announcement of Spiro's debut EP,
horsegiirL Gallops From the Stable to the Dance Floor in 'v.i.p - very important pony'
January 27, 2025
horsegiirL is uplifting and intoxicating, while equally obscure and impossible to understand.
Samia Distorts Expectations on New Single, “Bovine Excision”
January 27, 2025
Samia has never been afraid to say what no one else wants to say.
Trousdale Releases Soulful Lead Single “Growing Pains”
January 27, 2025
In “Growing Pains” and throughout their discography, Trousdale holds femininity and fun close.
![Bea and Her Business on Her First U.S. Tour, Embroidered Jean Jackets, and Early-in-life Competitiveness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/b_e_a-05-1737761035.jpg)
Bea and Her Business on Her First U.S. Tour, Embroidered Jean Jackets, and Early-in-life Competitiveness [Q&A]
January 26, 2025
We got the behind-the-scenes scoop from the rising pop artist on her first musical excursion to the states.
Hope Tala Reminds Us to Rise from the Ashes in “Phoenix”
January 25, 2025
The resounding single brings us one step closer to Hope Tala's debut album, "Hope Handwritten."
Kacy Hill's "Time's Up" Is An Organic and Hard-Hitting Anomaly of True Collaboration
January 25, 2025
Touched by prolific artists like 6LACK, Ryan Beatty, and Jim-E Stack, this song flows with different pulses of inspiration.
Isabel Pless Sips on Hometown Nostalgia in "Shirley Temples
January 24, 2025
Draped in vivid lyricism, Pless invites us into her picturesque home in Vermont with this lighthearted tune.
Get To Know Ishan in 10 Questions or Less
January 23, 2025
Ishan’s music is a dynamic blend of indie-pop, alternative rock, and acoustic elements, shaped by his diverse cultural heritage.
Oklou and Bladee Reach Ethereal New Heights in "take me by the hand"
January 22, 2025
"take me by the hand" lands somewhere between heaven and Earth.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.