From the Site
BENEE Transforms Existential Dread Into a Delightful Pop Stunner
December 6, 2024
"Animal" is an undeniable and unpredictable pop banger served with a side of existential dread.
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Levent Geiger Searches For Vaildation in "Love Me"
December 5, 2024
Levent remains one of the most promising voices in modern pop.
Winona Fighter Go One Take Straight To Your Heart With New "Hamms In A Glass" Video | THE NOISE
December 5, 2024
"The 'HAMMS IN A GLASS' music video is as chaotic as the song" shares frontwoman and multi-instrumentalist Coco Kinnon.
![ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/orkid-where-flowers-grow-1733346871.jpeg)
ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]
December 4, 2024
ORKID’s voice basks in the type of warmth that crackles like old vinyl, melts chills, and wraps you in a hug as you sing along.
Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
ADÉLA Shares Her Own Pop Star Story in "SUPERSCAR"
December 3, 2024
"SUPERSCAR" draws from the rising star's personal life to show that all that glitters isn't gold.
Jake Webber Conjures a Dark, Atmospheric Single in "dead hair"
December 3, 2024
The melancholic single arrives ahead of Webber's upcoming DJ set at Emo Nite's 10th anniversary.
Bite The Hand Go Full Sugarcore With Pissed Off New Single "Stay Mad" | THE NOISE
December 2, 2024
The track is an anthem about getting pissed with purpose showing off their distinctly irresistible brand of "sugarcore."
Fake Dad Turns It All the Way Up on Electric Release "ON/OFF"
December 2, 2024
Fake Dad writes music that captures the tumultuous grind of existing in the modern world.
JAWNY Finds Himself Painfully Head Over Heels in "Boy Scout"
September 11, 2023
"Boy Scout" is a slurred and refreshing outing from the idiosyncratic indie pop artist.
Sierra Spirit Pens a Heartfelt Ode to Her Late Grandmother in “i’ll be waiting (pug)”
July 11, 2024
"My grandmother turned everything into a beautiful story, big or small. I wouldn’t be the writer I am today if it weren’t for listening to her.”
Ashe and FINNEAS Debut Their Band, The Favors, With Single, "The Little Mess You Made"
June 10, 2025
Accompanying the release with an album announcement and music video drop, The Favors are just getting started.
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Sam MacPherson's "Routine" is an Elegy for Lost Love
February 10, 2021
With a stunning track exploring life after romance, Sam MacPherson returns to us with "Routine," his first single of 2021.
Jelani Aryeh Teases His Debut Album With the Haunting "From These Heights"
May 19, 2021
"From These Heights" displays a complex new side to the multi-talented artist.
JDM Global's 'SUMMER 21 PACK' Is the Perfect Dose of Indie Rock For the Summer
June 3, 2021
<i>SUMMER 21 PACK</i> may not even hit the eight-minute mark, but what it does manage to do is leave a lasting impression.
Maràa Isabel's "No Soy Para Tà" Is a Captivating Moment of Self-Affirmation
July 2, 2021
Isabel blends a classic R&B charm with a forward-thinking appeal.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
THE BLSSM Steals a Small Moment of Joy in "NOT TODAY," Announces Sophomore EP
March 31, 2022
"'NOT TODAY' echoes both my day-to-day triumphs and anguish."