From the Site
BENEE Transforms Existential Dread Into a Delightful Pop Stunner
December 6, 2024
"Animal" is an undeniable and unpredictable pop banger served with a side of existential dread.
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Levent Geiger Searches For Vaildation in "Love Me"
December 5, 2024
Levent remains one of the most promising voices in modern pop.
Winona Fighter Go One Take Straight To Your Heart With New "Hamms In A Glass" Video | THE NOISE
December 5, 2024
"The 'HAMMS IN A GLASS' music video is as chaotic as the song" shares frontwoman and multi-instrumentalist Coco Kinnon.
![ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/orkid-where-flowers-grow-1733346871.jpeg)
ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]
December 4, 2024
ORKID’s voice basks in the type of warmth that crackles like old vinyl, melts chills, and wraps you in a hug as you sing along.
Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
ADÉLA Shares Her Own Pop Star Story in "SUPERSCAR"
December 3, 2024
"SUPERSCAR" draws from the rising star's personal life to show that all that glitters isn't gold.
Jake Webber Conjures a Dark, Atmospheric Single in "dead hair"
December 3, 2024
The melancholic single arrives ahead of Webber's upcoming DJ set at Emo Nite's 10th anniversary.
Bite The Hand Go Full Sugarcore With Pissed Off New Single "Stay Mad" | THE NOISE
December 2, 2024
The track is an anthem about getting pissed with purpose showing off their distinctly irresistible brand of "sugarcore."
Fake Dad Turns It All the Way Up on Electric Release "ON/OFF"
December 2, 2024
Fake Dad writes music that captures the tumultuous grind of existing in the modern world.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Meet DOMi & JD BECK, the Kindred Spirits Heralding a New Wave of Jazz
August 10, 2022
The Anderson .Paak co-signed duo is taking the jazz world by storm.
The Top 21 Artists to Watch in 2020
January 22, 2020
Say hi to the Ones To Watch class of 2020.
Genevieve Stokes Longs For a Change of Seasons in "Habits"
August 15, 2022
“Habits” invites us into a mercurial world of teenage growing pains.
Bella Poarch Opens Up About Her Sexual Assault on Sub Urban Collab "Inferno"
August 13, 2021
"This is something I haven't been ready to share with you just yet... But I'm ready now."
Chappell Roan Is Unapologetically "HOT TO GO!"
August 14, 2023
"HOT TO GO!" is a snapshot of the rising star’s past and present lives
Delaney Bailey Pens the Tender and Heartwarming "j's lullaby"
January 10, 2022
Bailey has all the hallmarks of a truly great singer-songwriter.
![10 K-Pop Groups You Need to Be Stanning Right Now [ONES TO KNOW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Spotlight-K-Pop-Ones-To-Watch-2_1558568319.jpg)
10 K-Pop Groups You Need to Be Stanning Right Now [ONES TO KNOW]
May 22, 2019
There are no two ways about it; K-pop is on the brink of world domination.
16 Black Artists You Should Listen to This Black History Month (And Every Month)
February 9, 2022
Black artists have and always will shape the music landscape across every genre imaginable.
Meet ALEXSUCKS, the Delinquents Betting on a Hollywood Rock Revival
June 15, 2023
ALEXSUCKS feels like LA's answer to the indie bands birthed in underground NY clubs.