From the Site
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Levent Geiger Searches For Vaildation in "Love Me"
December 5, 2024
Levent remains one of the most promising voices in modern pop.
Winona Fighter Go One Take Straight To Your Heart With New "Hamms In A Glass" Video | THE NOISE
December 5, 2024
"The 'HAMMS IN A GLASS' music video is as chaotic as the song" shares frontwoman and multi-instrumentalist Coco Kinnon.
![ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/orkid-where-flowers-grow-1733346871.jpeg)
ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]
December 4, 2024
ORKID’s voice basks in the type of warmth that crackles like old vinyl, melts chills, and wraps you in a hug as you sing along.
Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
ADÉLA Shares Her Own Pop Star Story in "SUPERSCAR"
December 3, 2024
"SUPERSCAR" draws from the rising star's personal life to show that all that glitters isn't gold.
Jake Webber Conjures a Dark, Atmospheric Single in "dead hair"
December 3, 2024
The melancholic single arrives ahead of Webber's upcoming DJ set at Emo Nite's 10th anniversary.
Bite The Hand Go Full Sugarcore With Pissed Off New Single "Stay Mad" | THE NOISE
December 2, 2024
The track is an anthem about getting pissed with purpose showing off their distinctly irresistible brand of "sugarcore."
Fake Dad Turns It All the Way Up on Electric Release "ON/OFF"
December 2, 2024
Fake Dad writes music that captures the tumultuous grind of existing in the modern world.
Issue 07: Eclipse
November 27, 2024
Our latest issue sees us falling for the charming sounds and words of spill tab, Role Model, Brooke Alexx, Snow Wife, and more.
Johnny Utah Always Kisses His Homies Goodnight | Quick 6
October 31, 2019
Mr. Utah loves E-40 and knows the importance of a memorable New Year's kiss.
Alec Benjamin, Oliver Tree, Teamarr, and More Artists You Should Listen to Now | #NowWatching
May 29, 2020
The best new music playlist on Ones To Watch.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
Dance With Omar Apollo in the "Ashamed" Music Video And On Tour This Spring
February 27, 2019
Apollo will embark on his The Voyager Tour with support from some OTW favorites: ROLE MODEL, Dreamer Boy, MK Gee & Ambar Lucid.
Christian Kuria Joins Forces With Alex Isley on "Toroka Remix"
March 8, 2021
Following the success of his last record Borderline, Kenyan-American producer and songwriter Christian Kuria is making his mark in 2021 with his newest remix of "Toroka."
Patrick Martin Resurges Onto the Scene With the Cosmic "Dandelion Eyes"
February 21, 2023
“‘Dandelion Eyes’ expresses the longing for the natural world."
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Etta Bond Beautifully Captures The Grey-Area Where Love Resides with 'He's Mine' Album
April 1, 2019
"As soon as I was able to be honest and acknowledge something within myself, especially in music, things changed. This is the most important moment in my life right now."