From the Site
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Grace Gardner and buffchick Have a Confession to Make in “Big Picture”
November 18, 2024
“Big Picture” sounds like a diary entry—cathartic and incredibly honest.
![Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1731625829.png)
Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]
November 17, 2024
Looking to learn more about the dark pop artist captivating us all? Read on to get the scoop.
Daydreamers’ Debut EP Catapults Listeners into a World of Purifying Fantasy
November 16, 2024
The band leans into a complex theme of escaping into their daydreams while also reveling in their sometimes aching feelings.
Rose Gray Debuts a Mind-Bending Number With Her New Single, “Wet & Wild”
November 16, 2024
Inspired by a buzzing night across NYC’s lively Soho streets, “Wet & Wild” oozes the kind of mind-bending acid house sounds that invigorate the body into motion.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Alaska Reid and Dylan Fraser Join Forces to Debut Duo, Witch Post
November 15, 2024
“Chill Out” embodies the best of alt rock, with gritty guitar and raw vocals from both parties that achieves the perfect balance of soft and hard.
![Wallice Reveals Debut Album, "The Jester," Plus Passionfruit Martinis and Limited Edition Merch Mugs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-2023-05-15_t101953.948-scaled-1731709443.jpg)
Wallice Reveals Debut Album, "The Jester," Plus Passionfruit Martinis and Limited Edition Merch Mugs [Q&A]
November 15, 2024
While Wallice’s sound has always been earnest, crafty & self aware, this work is at its best, ensuring "The Jester" in our must-listen albums of the year.
Camille Schmidt Pairs Personal Growth with Blunt Self-Awareness on "XOXO"
November 15, 2024
Camille’s smart songwriting is full of personality, balancing humor with an underlying weight of hard truth.
![Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jackson_lundy - otw_1590607596.jpg)
Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]
May 27, 2020
In the vein of Ones to Watch favorites such as Brasstracks, Tom Misch, Jordan Rakei, and others of that ilk, Lundy is able to fuse R&B, Jazz, Folk, and many other genres into unescapable grooves.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
The Beaches’ “Me & Me” Is a (Slightly Bitter) Anthem For the Hyper-Independent
July 25, 2023
“Me & Me” is a rousing peek into the spectrum of The Beaches’ soon-to-arrive album, 'Blame My Ex.'
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Ross Lynch and The Driver Era Push Back Against the "Rumors"
October 23, 2023
"Rumors these Rumors, no one really knows. The internet doesn't always have the facts. We wrote a song about it."
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Abhi the Nomad Proves Himself a Veritable Entertainer in "Long Nights"
May 13, 2020
Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.
Peach Tree Rascals' "Oh Honey!" Visual Is an to Ode Love Through the Ages
June 8, 2021
Just in time to say goodbye to your spring fling and welcome in your summer fling.
![Sophie Powers Enlists DE'WAYNE For the High-Rise Invasion-Inspired "Greed" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophie-powers-dewayne-greed_1636580021.jpg)
Sophie Powers Enlists DE'WAYNE For the High-Rise Invasion-Inspired "Greed" [Premiere]
November 10, 2021
"At the end of the day, we are all humans, and the song 'Greed' is about taking back your power from the people blinded by that greed."
Chrissy Channels the Emotional Turmoil of "The Bell Jar" Into Her Own Sonic Work of Art
February 29, 2024
Chrissy captures these messy feelings of coming of age and the uncertainty of life with a pen lighter than air.