From the Site
Treaty Oak Revival Paints a Raw Portrait of Life in Album, West Texas Degenerate
December 3, 2025
Across fourteen tracks, that band captures the chaos, heartbreak, addiction, and resilience of working-class people in boom-and-bust West Texas.
Audrey McGraw's "Gone Away" Combines Spoken Word with Exquisite Vocals
December 3, 2025
McGraw demonstrates her refined artistry and exquisite songwriting, traversing classic Americana with soothing grace.
Novulent Copes with Distortion On "boys lie and girls steal"
December 3, 2025
This track explores raw, uncomfortable truths about relationships, erupting with grinding guitars and dark, emotive vocals slicing through the chaos with unnerving clarity.
Ray Laurél Feels the Heat of Wanting Too Much in "Sinner"
November 30, 2025
With crunchy guitar riffs and an unmistakable, shadowy vocal delivery, this newest single is a slow-burner that continues to raise the stakes with each passing moment.
SHOOP (Brandon Shoop) Launches His Solo Project With EP, never better
November 30, 2025
SHOOP has been making strides as an artist, creating hits for everyone from ROLE MODEL to Dijon, and even spent time drumming for Junior Varsity on tour.
Don't Worry About LEW, She's Too Sexy to Be Sad
November 29, 2025
In her latest EP, the artist sets out to leave behind labels and the molds of conventional pop, creating a sound that feels free, honest, and daring.
![Crying City on Cyberpunk and the Neurology of Unlearning Someone [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0x1900-000000-80-0-0-1764194685.jpg)
Crying City on Cyberpunk and the Neurology of Unlearning Someone [Q&A]
November 26, 2025
We chatted to the artist about her latest singles, "VOTED OUT" and "unlearning you."
Ally Evenson Announces Sophomore Album, SPEED KILLS, With Single "Strawberry"
November 25, 2025
Alongside a heartwrenching video, "Strawberry" invites us into Evenson's latest cinematic soundscape.
h3nce's EP 'WRITE IT ON YOUR FLAGS' Exists Where Longing Meets Grit
November 25, 2025
The genre-defying project taps into hyperpop, trap, rock, and more, soundtracking h3nce's singular sound.
Dela Kay Calls Out the Chaos on "Guilty Conscience"
November 24, 2025
The alt-pop singer-songwriter blends 80s shimmer with a punk-pop pulse that makes it truly distinctive.
No One Sounds Like Deijuvhs
March 17, 2022
Nothing is off-limits for the East London artist blurring emo, rap, drill, and turning UK sounds on their head.
Audrey MiKa and Her Toy Microphone Are Taking the Internet By Storm
September 19, 2019
Just as Ones To Watch alumna Alessia Cara did years ago, Audrey MiKa is earning major recognition from her growing YouTube channel.
Sasha Sloan | Quick 6 Interview
January 10, 2019
Self-described "sad girl" and melancholic millennial voice Sasha Sloan is an emo pop star in the making.
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Kyle Lux Debuts With a Shimmery Ode To Growing Pains, "Rollin' Stone" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kyle-lux-ones-to-watch.jpg)
Kyle Lux Debuts With a Shimmery Ode To Growing Pains, "Rollin' Stone" [PREMIERE]
March 21, 2019
"It feels like I'm finally starting my musical life, so it felt fitting for my debut to be about those growing pains."
MC Magic Teams Up with Cuco & Lil Rob for a Spanish-Drizzled Love Song, "SEARCH"
March 15, 2019
"A little over a year ago my manager sent me a video of a 19-year-old kid from Hawthorne who said my music influenced his style. Immediately after watching Cuco, I wanted to collaborate with him."
Mk.Gee Has Us Looking to the Stars With "Untitled"
December 9, 2019
"Untitled" sounds like Mk.Gee locked himself in a bathroom at Gesaffelstein's party and played Tame Impala's 'Currents' on loop.
Dreamer Boy's "Puppy Dog" Is a Dreamy Tale of Puppy Love
December 10, 2019
"It's lighthearted but still sincere. It's hoping that person you're into finally sees you as more than a friend."
Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
"I Dare You" Not Fall in Love With The Regrettes' Infectious New Single
June 18, 2019
Our favorite power-pop outfit is gearing up to release their sophomore album, 'How Do You Love?,' on Aug. 9.