From the Site
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Grace Gardner and buffchick Have a Confession to Make in “Big Picture”
November 18, 2024
“Big Picture” sounds like a diary entry—cathartic and incredibly honest.
![Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1731625829.png)
Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]
November 17, 2024
Looking to learn more about the dark pop artist captivating us all? Read on to get the scoop.
Daydreamers’ Debut EP Catapults Listeners into a World of Purifying Fantasy
November 16, 2024
The band leans into a complex theme of escaping into their daydreams while also reveling in their sometimes aching feelings.
Rose Gray Debuts a Mind-Bending Number With Her New Single, “Wet & Wild”
November 16, 2024
Inspired by a buzzing night across NYC’s lively Soho streets, “Wet & Wild” oozes the kind of mind-bending acid house sounds that invigorate the body into motion.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Alaska Reid and Dylan Fraser Join Forces to Debut Duo, Witch Post
November 15, 2024
“Chill Out” embodies the best of alt rock, with gritty guitar and raw vocals from both parties that achieves the perfect balance of soft and hard.
![Wallice Reveals Debut Album, "The Jester," Plus Passionfruit Martinis and Limited Edition Merch Mugs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-2023-05-15_t101953.948-scaled-1731709443.jpg)
Wallice Reveals Debut Album, "The Jester," Plus Passionfruit Martinis and Limited Edition Merch Mugs [Q&A]
November 15, 2024
While Wallice’s sound has always been earnest, crafty & self aware, this work is at its best, ensuring "The Jester" in our must-listen albums of the year.
Camille Schmidt Pairs Personal Growth with Blunt Self-Awareness on "XOXO"
November 15, 2024
Camille’s smart songwriting is full of personality, balancing humor with an underlying weight of hard truth.
Chelsea Cutler and Alexander 23 Remind Us How "Lucky" We Are
November 1, 2019
"It was important for me to pause for a moment and recognize how fortunate I am to have love in my life."
![Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maddie-jay-mood-swings_1588178977.jpg)
Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]
April 29, 2020
From Prince to Los Terricolas De Freddy Fuentes, Jay's debut EP is an amalgamation of sights and sounds.
![Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint lyor otw_1605104157.jpg)
Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]
November 11, 2020
Following up on the success of his 'IF MY SINS COULD TALK' project from earlier this year, Saint Lyor returns to give us the premiere of "THIS IS NOT AN IMAGE."
David Kushner Conveys an Emotional and Musical Paradox in "Daylight"
April 17, 2023
"Daylight" manages to feel both engulfing and freeing in the same breath.
juju<3 Follows the Success of His Breakout Hit With the Infectious "Girls Like You"
March 12, 2024
“Girls Like You” maintains the youthful, bright sound listeners have come to love but dives deeper into the artist’s charm.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
Enigmatic Duo Junior Varsity Release Their Highly-Anticipated Debut EP
August 13, 2021
<i>Junior Varsity</i> captures all the unrelenting emotional pathos of the duo's infamous semi-secret shows.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."