From the Site
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Grace Gardner and buffchick Have a Confession to Make in “Big Picture”
November 18, 2024
“Big Picture” sounds like a diary entry—cathartic and incredibly honest.
![Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1731625829.png)
Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]
November 17, 2024
Looking to learn more about the dark pop artist captivating us all? Read on to get the scoop.
Daydreamers’ Debut EP Catapults Listeners into a World of Purifying Fantasy
November 16, 2024
The band leans into a complex theme of escaping into their daydreams while also reveling in their sometimes aching feelings.
Rose Gray Debuts a Mind-Bending Number With Her New Single, “Wet & Wild”
November 16, 2024
Inspired by a buzzing night across NYC’s lively Soho streets, “Wet & Wild” oozes the kind of mind-bending acid house sounds that invigorate the body into motion.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Alaska Reid and Dylan Fraser Join Forces to Debut Duo, Witch Post
November 15, 2024
“Chill Out” embodies the best of alt rock, with gritty guitar and raw vocals from both parties that achieves the perfect balance of soft and hard.
![Wallice Reveals Debut Album, "The Jester," Plus Passionfruit Martinis and Limited Edition Merch Mugs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-2023-05-15_t101953.948-scaled-1731709443.jpg)
Wallice Reveals Debut Album, "The Jester," Plus Passionfruit Martinis and Limited Edition Merch Mugs [Q&A]
November 15, 2024
While Wallice’s sound has always been earnest, crafty & self aware, this work is at its best, ensuring "The Jester" in our must-listen albums of the year.
Camille Schmidt Pairs Personal Growth with Blunt Self-Awareness on "XOXO"
November 15, 2024
Camille’s smart songwriting is full of personality, balancing humor with an underlying weight of hard truth.
Meet Lava La Rue, the Genre-Eschewing Multi-Hyphenate With an Interdimensional Vision
April 4, 2023
Lava La Rue is encapsulated chaos, living as a statement piece and mixing genres like potions.
SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
![Marco McKinnis Illustrates Love, Growth, and the Beginning of an Artistic Evolution in 'E'Merse' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marco-mckinnis-ones-to-watch-2_1561567761.png)
Marco McKinnis Illustrates Love, Growth, and the Beginning of an Artistic Evolution in 'E'Merse' [Q&A]
June 26, 2019
R&B's best-kept secret isn't so much of a secret anymore.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Poptropicaslutz! Set The Standard With Debut Album 'Face For The Radio'
October 20, 2023
'Face For The Radio' sees poptropicalslutz! at their most cohesive and daring yet.
Maeta Reaches New Heights in Kaytranada-Produced EP 'Endless Night'
June 24, 2024
"I just want everyone to have fun, dance, and be free this summer!”
The Garden Unveil the Dizzying "Orange County Punk Rock Legend," Announce New Album
July 21, 2022
"Written in the back of an old restaurant... I decided to write it after being slapped by the old cook.”
Jazmin Bean’s 'Traumatic Livelihood' Is a Genre-Blending Exploration of Trauma and Healing
February 26, 2024
Boundaryless and exquisitely donned in theatrics, 'Traumatic Livelihood' is a precious collection of the artist’s musical and personal voice.
![Boy In Space Is Done With Playing It Safe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-in-space-interview_1582655188.JPG)
Boy In Space Is Done With Playing It Safe [Q&A]
February 25, 2020
"I want to stop being safe, because there's an unsafe creative person inside of me that needs to fly a little bit."
![Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thea-inside-out-ones-to-watch_1584032035.jpeg)
Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]
March 12, 2020
Thea has our full, undivided attention.