From the Site
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
Bella Poarch Makes a Sweet Pop Statement With “Sweet Delusion”
November 4, 2024
“Sweet Delusion” explores the concept of a love overdose and the blurred effects of its fumes.
Cate Tomlinson Weaves a Dark Pop Tale of Fatal Attraction in "The Ring of Fire"
November 4, 2024
“The Ring of Fire” “explores the dangerous allure of giving yourself completely to someone or something, even when you know it might destroy you."
Amble Brings Us Back Down to Earth in 'The Commons'
November 4, 2024
'The Commons' is a moving exploration of grief and loss
Declan McKenna Is the Gift That Keeps Giving With "Champagne" and "That's Life"
October 31, 2024
The vibrant psych-pop offerings hint at the artist's penchant for exploration.
Samantha Gongol Emerges With a Brutally Honest Banger in “Flash in the Pan”
October 31, 2024
“Flash in the Pan” demonstrates self-awareness, natural magnetism, and raw power.
![Luvcat's Marries Camp & Class in "He's My Man" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/434233556_1063375911397443_4062581168610755383_n-1730324825.jpg)
Luvcat's Marries Camp & Class in "He's My Man" [Q&A]
October 30, 2024
Enigmatic, whimsical, and full of theatrics, witnessing the rise of Luvcat feels like the beginning of something special.
![Pool Girl Plays the "Trophy Wife" On Her Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/04__wall-1730238404.png)
Pool Girl Plays the "Trophy Wife" On Her Debut EP [Q&A]
October 30, 2024
Fitted in lo-fi retro synths and dreamy pop vocals, Pool Girl's EP 'Trophy Wife' flaunts a singular sound.
Peach Pit Soars to Daring New Heights in “Magpie”
October 29, 2024
'Magpie' is a love letter to creative experimentation, defying genre conventions and pushing the boundaries of indie rock.
Ashe and Suki Waterhouse Dive Into Existential Psychedelia in “Pushing Daisies”
October 29, 2024
“Pushing Daisies” seamlessly traps listeners in a dream-like haze through an addictive yet melancholy melody.
![Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wingtip-ones-to-watch-2_1564000097.jpeg)
Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]
July 24, 2019
"If you find happiness, hold on to it."
Meet wishlane, the Emerging Hyperpop Artist Behind "selective altruism"
June 23, 2022
The electrifying single currently sits at the top of Spotify's hyperpop playlist for good reason.
![Follow Lennon Stella's Legendary First Headlining Tour in 15 BTS Photos [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lennon-stella-ones-to-watch- 2.png)
Follow Lennon Stella's Legendary First Headlining Tour in 15 BTS Photos [TOUR DIARY]
April 30, 2019
Stella shared a few behind the scene photos before she embarked on her first European tour with Anne-Marie.
Cat Clyde's "So Cold" Video Takes a Note From '70s Female Revenge Movies
July 24, 2019
Note: Do not mess with Cat Clyde.
We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
![Blu DeTiger Is Bridging Indie Pop and the NYC Underground Club Scene [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blu-detiger-interview_1588105079.jpg)
Blu DeTiger Is Bridging Indie Pop and the NYC Underground Club Scene [Q&A]
April 28, 2020
Blu on postponing her tours with Caroline Polachek and Fletcher, proving herself in male-dominated spaces, and "Figure It Out."
ROLE MODEL Marks a New Beginning With “Oh, Gemini”
March 25, 2024
Some might call “Oh, Gemini” the “breakup” song, but if anything, it speaks to a new era for the hopeless romantic.
Ralph Castelli Gives Us Chills in the Wistful "Haunted"
April 1, 2019
"Haunted" is a tale of the provocative, poignant, and complicated rollercoaster of emotions that drive love
Adam Melchor's "Turnham Green" Is a Sobering Moment of Empathy
August 9, 2022
In his latest single, Melchor beautifully examines shared hurt and perspective.
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.