From the Site
Audrey Nuna Delivers an Otherworldy Hit in "Suckin Up"
August 16, 2024
Consistently singular, Nuna can be trusted to pave her own lane of genre-defying pop and rap.
Maude Latour Takes Us on the Journey of a Lifetime With Debut Album 'Sugar Water'
August 16, 2024
'Sugar Water' is the fully realized version of years of soul searching through song.
colby! Continues to Impress With Hypnotic Sophomore Single "Gone To Bed"
August 16, 2024
colby! might only have two singles to her name, but her promise is palpable.
dee holt Arrives at Herself 2.0 in New EP ‘loving in the dark’
August 16, 2024
Once self-underestimated, encouraged by loved ones, holt has reached her destiny with a ticket for further journeys in hand.
Asha Imuno Ushers in a New Era With “eXCiTING :)” Visual
August 16, 2024
“eXCiTING :)” blends the energy of NY’s sexy drill movement with Imuno’s signature West Coast futurism.
Issue 06: Heatwave
August 15, 2024
Our latest issue welcomes the end of summer with Juliet Ivy, Wasia Project, Searows, and more.
Pale Waves Ignites a Magnetic But Doomed Attraction in "Gravity"
August 15, 2024
“‘Gravity’ is about a woman who chose Jesus over me.”
Sierra Spirit Wears Her Heart on Her Sleeve in "bleed you," Announces Debut EP 'coin toss'
August 14, 2024
“Have you ever loved someone to the point that it scares you?"
Ravyn Lenae Soars, Showcasing Her Range in New Record ‘Bird’s Eye’
August 14, 2024
'Bird’s Eye' is a 10,000-foot observation of broken boundaries and the landscapes that lie beyond them.
Juliet Ivy Shrinks Down Our Greatest Fears in Polished Sophomore EP 'tiny but scary'
August 13, 2024
Don’t be fooled by the title, 'tiny but scary' is a monumental cornerstone in Ivy’s ever-evolving artistry.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.