Electronic / R&B / Soul
RAYE is an 18-year-old South Londoner whose current CV includes two stellar EPs, a monstrous single in the shape of I, U, Us (co-written with Charli XCX), a writing credit on a future banger (Charli XCX's own After The Afterparty), a collaboration with Nas on the soundtrack to The Birth Of A Nation, features on huge tunes by the likes of Jonas Blue and Jax Jones, and a rib-rattling collaboration with UK rap ballbuster Stefflon Don on an off-the-cuff cover of Desiigner's Timmy Turner (RAYE also co-directed and edited the video).
In many ways RAYE's musicality was pre-determined. Her dad and granddad were both musical, the former playing keys in a band while both of them wrote songs. She'd also caught the songwriting bug from an early age, with piano lessons helping her formulate songs as she moved into double digits.
Her instincts were quickly proven correct with the release of 2014's independently-funded Welcome To Winter EP, which housed Bet U Wish (over 1.8m Soundcloud plays) and Hotbox (half a million plays), the latter helping her secure a deal with Polydor after Olly Alexander from Years & Years told the head of the label it was his favorite song. 2016's Second EP, a brilliantly bolshy collection of in-you-face pop bangers centred on a dickhead boy, featured collaborations with Charli XCX (the aforementioned I, U, Us) and Stormzy (the low-slung defiance of Ambition). The steady shift in sound and a move towards something a bit more pop is all part of her masterplan. “I want to be a massive pop artist and I've always wanted to start in the right place so that's with the music I love. I've always wanted to do it in my own way, on my own terms.”
November 3, 2017 Assisted by Afro-beat star Mr Eazi, RAYE’s rework of Ja Rule & Ashanti’s “Always On Time” brings the perfect amount of feisty, so-over-you attitude.
Author: Valentina Carrillo
Genre: Indie / Indie-Pop / Indie-Rock
From: Bergen, Norway
Related Artists: Unknown Mortal Orchestra, Mac DeMarco, Alvvays
Genre: Electro-Pop / Indie-Pop / Pop
From: Provo, Utah
Related Artists: HAIM, Maggie Rogers, King Princess
Genre: Indie-Pop / Pop / Soul
From: Stockholm, Sweden
Related Artists: Broods, Phoebe Ryan, MØ
Genre: R&B / Singer-Songwriter / Soul
From: Philadelphia, PA
Related Artists: Daniel Caesar, Miguel, The Weeknd