“1999 WILDFIRE” Proves That BROCKHAMPTON Is More Than Just the Internet’s First Boy Band


BROCKHAMPTON is the internet's first boy band and they may just be the world's best boy band. The collective has shared yet another preview of their forthcoming album, the best years of our lives. "1999 WILDFIRE," the latest single, dropped during their new Beats 1 show Things We Lost in the Fire Radio, where BROCKHAMPTON will be releasing new songs throughout the summer.

"1999 WILDFIRE" is sonic proof as to why BROCKHAMPTON opted to be titled a boy band rather than a rap collective. Yes, all the best hallmarks of rap are present. From the opening, which mirrors a classic rap skit, to a killer feature from Atlanta producer and rapper Jazze Pha, it's all reminiscent of early 2000s hip-hop. But where "1999 Wildfire" really shines is the vocal breakdown that arrives at the bridge, following a series of rapid-fire verses. It's a moment that is more than just evocative of some of the best late '90s and early 2000s pop and R&B. It's a moment that crystallizes the very antithesis of what BROCKHAMPTON is doing as a group. They're redefining preconceptions of rap, hip-hop, pop, R&B, and blurring the lines between them all.

The latest single also comes with an accompanying video directed by frontman Kevin Abstract. An equally creative visual complement to its sonic counterpart, the video cycles through extreme close-ups of BROCKHAMPTON's various members as they each deliver their respective verses before ending in a dimly lit parking lot. Taken all together, "1999 WILDFIRE" is yet another in a laundry list of reasons as to why BROCKHAMPTON is a group that is able to transcend pre-conceived notions of what a boy band, rap collective, and a group of visionary artists are capable of.   

Watch the video for "1999 WILDFIRE" below: