Artist Rising: Tinashe

Photo courtesy of artist

By: Ben Slavich

Tinashe, a native L.A. musician, skillfully maneuvered her way to the top of hip hop news with the release of "2 On" - a single off her debut album, Aquarius, set to release later this year. With the assistance of hip hop's fastest rising producer, DJ Mustard, along with sexually explicit lyrics contributed by Schoolboy Q, "2 On" becomes both explicitly sensual and undeniably danceable. "2 On" maintains the infamous Mustard style that is currently reshaping hip hop, with deep vibrating bass whose echoes are alleviated by a spatial synth and momentous keyboard supported by rattling percussions with the now all-too-familiar line "Mustard on the beat, ho." The song is quick to seduce the ear as Tinashe's delicate voice enters with an air of confidence that immediately establishes her as an artist of an undetermined caliber. The song embodies a West Coast collaboration with Mustard's self proclaimed "ratchet" style of production mixed with Tinashe's voice and lyrics inevitably shape the atmosphere to one reminiscent of a "chopped and screwed" Weeknd hit.

"2 On," as a title, draws upon the slang verbs of "torn" and "turnt." Both terms have recently been extremely glamorized within tracks in the last year. Even though the lyrics are distributed with sensuality the literal message, one centered on drugs and sex, becomes one stereotypically assigned to the male hip hop artist. This unbounded technique solidifies Tinashe as a woman who is more than capable of standing her own among the male dominated genre of hip hop. The tremendous applause that Tinashe has received on the release of this single signifies the growth of female hip hop and R&B artists as she accompanies Chicago's Sasha Go Hard and fellow L.A. native Nylo, among many more taking their turn in the impersonal and heartless music industry. As if to confirm her entrance into the hip hop world Drake, along with his OVO wingman OB OBRIEN, released a cover of "2 On" titled "2 On/Thotful" earlier this week.

Tinashe has already assured us that she will capitalize on the success of "2 On" by quickly releasing her next single "Vulnerable" featuring Travi$ Scott last week, as well as teaming up with producer RZA for a creative studio session sponsored by Dr. Pepper. Tinashe has shown herself to be both an artist and businesswomen securing collaborations with the best of hip hop's up-and-comers. She will not stop, so be prepared to acclimate your ears to the sensually confident voice that is Tinashe.