If you've ever dipped your foot in the Los Angeles music scene, then you've probably encountered the strikingly badass lady pictured above. Lauren Ruth Ward has graced the stages of The Bootleg Theatre, The Echo, The Lyric, Dirty Laundry, Viper Room, The Mint, Echo Park Rising, Hotel Café and partnered with local favorites like SoFar Sounds LA, World Arts, and Play Like a Girl.
Today, she delivers her signature powerhouse essence in the form of a brand new music video for "Make Love To Myself." The title alone alludes to all of the qualities that had us instantly mesmerized by Lauren: feminine independence, ruthless honesty, and a grunge-meets-blues voice that'll lead you straight to her next live performance.
In the captivating visual, we witness a persistent and slightly aggressive encounter between Lauren and another woman at the bar. After a few more cocktails, Lauren finally gives in to drunken temptation and takes said woman home, only to metaphorically bury her in the dirt after she can't hold her own. The video is a symbolic advocation of female independence in the night life scene, and as Lauren expanded,
"'Make Love' is a cathartic middle finger to those who lack social cues. I wrote it after encountering a stranger who made me feel uncomfortable. They were shamelessly hitting on me and trying to convince me that just because I was there, I was there for them."
"Make Love To Myself" was produced by Grey Goon (U.S. Royalty, Champagne Fever) and features guitarist Eduardo Rivera (formerly of Paperhaus). It will be included in Lauren's forthcoming debut full-length album, where we might expect to hear a departure from her indie-folk sound to this more psychedelic, guitar-driven style.
Ward tops off her Harvard and Stone residency next week, so if you're as hooked as we are, don't miss your chance to see her [potentially] dance on countertops on Dec. 20. In the meantime, your exclusive preview of "Make Love To Myself" is below.