EXCLUSIVE PREMIERE: The Millennial Club Debuts Lovesick Music Video For “Give It Up” On The Most Appropriate Day Ever

These days, indie-pop bands are ubiquitous. This isn’t a knock or a complaint, but in order to discover the ones exemplifying true warmth, richness, and undeniable emotion, you just have to dig deeper. With that consideration in mind, dream pop group, The Millennial Club, has made such a grand impression. Hailing from the outskirts of Los Angeles, this young band is reflecting signs of validation of the qualities listed above.

Today, as a Ones to Watch exclusive premiere, The Millennial Club has released their 80s-influenced music video for “Give It Up.” On the pictorial surface, the viewer will be enamored with the striking cinematography by Brad Michael Wong. As the lyrics recount the frustration of a tumultuous relationship, “Give It Up” still captures the youthful spirit of conquering love, but having to deal with all the melancholy, heartache, and longing that arrives with the aftermath. The reflective music video not only depicts the landscape of a strong connection meeting its demise, but also catapults The Millennial Club’s orbit into the atmosphere of the music world.  

It’s evident that The Millennial Club, at this stage in their career, has developed an intense inclination for 80′s Pop and 90’s R&B. This was first apparent on their debut single, “love is so hard!” that’s closing the gap on 150k+ streams on Spotify since its release last year. With the band’s honeyed elegance that sets up a sublime sonic palette for one to rest their head to, the sounds from this fresh troupe immediately draws kinship to previous Ones To Watch favorites, Pale Waves and The Japanese House. In the end, The Millennial Club’s resonance may appear to move in the musical direction of The 1975, but these guys are searching for the roads to a dream-pop utopia as if they are the only ones on this path.

The Millennial Club’s four-track debut EP is scheduled for a Summer 2018 release. You can catch them in Los Angeles at The Satellite on March 9. For the latest updates on The Millennial Club, head over to their Facebook page.

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