We’ve all heard how restaurants and retailers manipulate colors to increase our spending. Red triggers hunger - except Ronald McDonald, which invokes more creepiness - whereas blue soothes us. Similarly, but not as well known, music has the same effect. Part of businesses' marketing campaigns go towards building playlists that unconsciously nudge us to open our wallets. We've synopsized some of the surprising discoveries that research has found below; see if your latest impulse buy links back to an auditory origin. Note that headphones can serve as immunity for your eardrums. To impede any impulse buying, we recommend you always go with a full stomach - helps you to stay focused - and favorite playlist.
Loud music pushes buyers to move fast
Usually, groceries stores like Ralph’s do not hit classics. They stick with loud music, leaning more towards trendy pop artists. Supermarkets do not want customers to linger too long - as evidenced by 30-minute or two-hour parking. Loud music rolls your carts faster through the aisles and makes you place extra food outside of the groceries list without giving much thought about it.
Electronic music in retail stores creates the urge to buy
Large retail stores like Zara and H&M spin house music that makes you wonder if this is a clothing store or a club. Do all employees love French DJs? Or did they all belong to the same frat? The answer is none of the above. Electronic tunes accelerate your heart pulse, spurring you to buy those eye-catching pieces as if you were competing for them.
Low-tempo songs slow down customers, but make them take time to do more purchases
You don't really find Ariana Grande's voice at jewelry stores. Slow instrumental pieces dominate these shiny spaces and Lana del Rey is as far as they go in the pop arena. Expensive stores like jewelry or furniture retailers play soft melodies that encourage you to take the time. Nobody wants to feel rushed when making big purchases. Plus, additional time yields extra opportunities to look at collections.
Wine stores play classical music to goad clients into acquiring pricey bottles
Classical ballads correlate with luxury. So when you walk into the wine store, the cheapaholic drinker in you might metamorphize into the sophisticated connoisseur who will take the wine leap from $10 to $30.
The word "Jean" makes shoppers opt for French products whereas "Ludwig" makes them get German ones
In 1999, European scientists conducted a research where they found out that French classic in the background elbow consumers to select French items. It also applied to German ones. Whenever stores need to liquidate their costly Parisian perfumes, they put on Jean-Baptiste Lully. Basically, Beethoven may have been guilty of cajoling you into buying German chocolates.