For a band that formed in 2009, Atlas Genius has traveled a ways from its starting line. For the past eighteen months, the band has thoroughly trekked the U.S. touring in support of Las Vegas alt-rock outfit Imagine Dragons, followed by their own headlining tour to promote their debut album, When It Was Now.
"For a band it's a great feeling, especially coming from another country and coming to places like this where there's a whole bunch of people here to see us play our music," frontman Keith Jeffery told Ones To Watch. It’s an effective understatement. With a string of sold-out shows on their Ones To Watch Presents: When It Was Now Tour, the band has finally begun paying its due attention to an audience whose interest first piqued in 2011 - the year they released their first single “Trojans” without even an EP to their name.
This week, Atlas Genius wraps the last dates on its When It Was Now Tour, with a show at L.A.’s Wiltern tonight and a finale at San Francisco’s Fillmore Thursday. Following that, the group will cross the pond with Imagine Dragons for a European tour before returning for several more shows in America. Then, it’s home to Australia and focusing on their next record.
For Jeffery, the lessons exposed by touring and life on the road have been subliminal, and bound to show up on album number two.
“We've been performing so many shows since the last album, and we’ve so much live experience performing our songs and seeing a lot of other bands playing live as well… I think there's certain dynamics that work well live that will go into the next album. You can't help but change after doing a year and a half of constant touring. It's hard to know how it'll all show up until the album is done, but it's underway,” he said.
Stay tuned on Ones To Watch for more coverage of Atlas Genius this week.
[Photo: Static Magazine]