Matt Maeson is back with the final installation of a three-part video series for his gritty EP, The Hearse. Directed by Cody LaPlant, the jaw-dropping video for the title track is swimming with sinister images and disturbing happenings. Think coffins engulfed in flames, bear traps, and a menacing figure donning a black cloak.
Maeson’s songwriting and emotive vocals come from somewhere deep inside him, not visible to the outside but felt by his listeners in that same raw spot it originated. There’s a very specific kind of belt that comes from vocalists who dabble in folk and soul, one that should be out of their range but is reached out of sheer anguish and heartbreak. Maeson not only nails these kinds of notes, he hits them over and over again with ease. In “The Hearse,” he deals with the looming regrets of his past, crooning, “I can’t scrub off the black from my lungs, I can’t wipe off the taste from my tongue. What was it like to feel in love? What was it like to feel in love?”
Escaping death in the most literal sense, the cloaked figure driving the hearse checks his rear-view mirror and is revealed to be Maeson himself– driving home the chilling point that he must fight his own destructive nature in order to take control of his life.
Maeson’s path to music is just as fascinating and powerful as the stories detailed in his songwriting. He spent his formative years playing in a Christian band with his parents, touring prisons and biker rallies with the purpose of singing songs of salvation to inmates and outcasts. Not exactly the tour route that comes to mind when you hear “family band.” Maeson himself ended up in jail after a drug spiral, later getting a rudimentary and physically taxing job in construction before his career as an artist took off. This history is important in understanding Maeson’s music, as it not only confirms the source of his gritty authenticity but sheds light on his internal struggle to better himself. He explains,
“I wanted these three videos to have a cohesive narrative that is basically an argument between a self-destructive, reckless version of myself and a moral, ‘good boy’ version of myself, and how the two collide.”
The singer-songwriter’s career has taken off in the last few years, with over a million monthly Spotify listeners, die-hard fans, and festival performances at Bonnaroo and Lollapalooza, not to mention the opportunity to open for indie-folk songstress Bishop Briggs.
Watch the boldly ominous video for “The Hearse” below.