Ones To Watch is proud to break the very first news of Post Precious, the bombshell new pop collaboration between MS MR producer Max Hershenow and solo artist Alex Winston.
The pair of creatives are long-time friends, both recently moving from NYC to LA and deciding that it was time to get back to the freedom and fulfillment of making music for fun. Taking a hiatus from their respective established careers, Hershenow and Winston have created sweet, upbeat synth-pop arrangements that are sure to please existing fans and reel in plenty of new ones. The first taste of new music from Post Precious is set to release this fall 2017.
"It was just refreshing to be uninhibited again. There was no agenda, other than writing songs that we liked. It's like, Oh shit, I remember this feeling," Winston shares about the liberating experience of forming Post Precious. The singer-songwriter and multi-instrumentalist was looking for an avenue to explore new sonic ideas before writing her next album. Meanwhile, Hershenow was particularly hoping to produce music that could break free from the major label system.
Taking matters into their own hands, Post Precious will be independently releasing their music via their own label. This new level of control over their own careers is an understandably exciting challenge for the duo. As Hershenow puts it, "We're so involved in every step, every decision. We're thrilled to put so much of ourselves into making the music as well as putting it out into the world."
We can't wait for fresh, new pop hits from the project before the year-end, but in the meantime, be the first to follow Post Precious for updates and new music: