MUSIC VIDEO PREMIERE: FITNESS Balances Good Vs. Evil In “I Don’t Feel Anything”

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What happens when Eve 6′s frontman Max Collins and ex-AWOLNATION keyboardist Kenny Carkeet decide to merge forces? The best of both worlds is manifested in a sensational sonic coexistence of ‘90s alt-rock nostalgia and heavy-hitting electronic overlays, all garnished with dark, unembellished socio-political themes.

The latest in FITNESS’ commanding emergence comes in the form of a new single and accompanying visual entitled, “I Don’t Feel Anything.” As we get more acquainted with the duo’s style, it becomes undoubtedly fitting that our video’s protagonist relieves her anger through intense boxing sessions, interspersed with snippets of her everyday trials and tribulations. With lyrics like “suffer in silence” and “suffocate in doubt,” the band further establishes their no-holds-barred reputation for providing unapologetic stress relief in its most raw lyrical, sonic, and visual form. Collins gave more insight on the new single,

“I was listening to a ton of Frusciante songs when I started this tune. The song became about a poisonous relationship that for whatever reason you just can’t find your way out of. When it came to making the video, we thought it would be cool to project a more inner struggle–the relationship  between the best and worst of one person.  Our director Jon Pears had the great idea of casting twins for the video.”  

Similar themes examining the battle between an individual’s inner good and evil tendencies in today’s aggressive social climate are emphasized in FITNESS’ debut EP, appropriately titled Aggroculture. The record is set for September release and will also include previously released single, “Feel The Weight.”

Your first look at the “I Don’t Feel Anything” video is below, and keep an eye on what’s to come from FITNESS here.

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