MUSIC VIDEO PREMIERE: Luna Aura- “The Next One”

Luna Aura is not your typical pop singer. How many times have you heard someone say that about "X" up and coming pop star? Well, given that the "pop" genre often carries negative connotations with it –including but not limited to bubble gum meaningless lyrics and an image similar to a perfect Barbie doll– it's easy to give that one a quick eye roll and keeping scrolling. However, though many people assume these things when they hear "pop," these are not the things that describe Luna Aura.

Her tunes carry messages of feminism, sexuality, spirituality, and most importantly, the ability to use her tongue-in-cheek sarcasm to almost poke fun at herself. She's shared the stage with major artists like K.Flay, Steve Aoki and Aloe Blacc with her hit single, "Madhouse," in which she sings, "Welcome to the Madhouse Baby, because crazy looks good on me," a lyric set that's quite different than the bubble gum lyrics of pop singers' past.


Luna's latest single, "The Next One," is no exception to the rule when it comes to poking fun at the mainstream. She explained, 

"L.A. seems like a Candyland of sorts. Everyone is telling you how amazing it is, and then you see it for what it really is. The song is about staying true to yourself even if you miss opportunities, because there will always be another one. Society is incredibly obsessed with image, in every aspect of the word. It’s all pretty sick and twisted when you stand back and view it all with some perspective. Living in L.A. and being in the entertainment industry, you see so much vapidity, because people are working so hard to ensure everybody likes them."

The video is also anything but predictable, featuring Luna dressed as a clown and making her way around Hollywood and other Los Angeles area landmarks. She expanded, 

"I wanted to showcase this dark realism that is Hollywood Boulevard, with all these people walking around trying to get a glimpse of the magic that they’ve heard so much about, but it’s not what they think it is."

Her clown get-up is a metaphor for what it feels like to be a new artist in the industry, but it also scared a few tourists while filming, as she shared,

"I guess there was this big clown thing going on around the country the same time I decided to shoot this video. Something about clowns walking around with knives and chasing people; it was all over the news for a while. I wanted to tell everyone I wasn’t trying to chase them, that I was just a broke artist trying to express myself through music and costume. Although, it still sounds kind of scary when you put it that way."

Watch your exclusive stream of the video above and listen to Luna Aura's tunes at the following links: