PREMIERE: Dissolve Into YUMI’s Enchanting Video for “Ego Boost”


Photo: Neil Favila

A mellow blend of laid-back R&B with electronic influence is just the latest project for the model, Youtuber, and now singer Yumi Nootenboom. Choosing to go by simply YUMI for her bluesy mix of contemporary sounds, she's no stranger to the entertainment industry. Drawing inspiration from her own incredibly driven family (including her uncle, the mega-DJ Steve Aoki), YUMI began singing at the age of 12 and writing songs at the age of 16.

Now 21, YUMI has just released "Ego Boost," the first single and title track from her upcoming debut EP Ego Boost, delivering that staple dreamy, alternative R&B sound. 2018 has been a year of firsts for YUMI, releasing her first ever single "Sirens" just a few months ago. In anticipation of Ego Boost, YUMI reflected on her forthcoming music,

“Being able to write my own music with lyrics from my heart gives me an incredible rush of freedom I never knew I'd be able to share with the world.”

The music video for "Ego Boost" is the perfect backdrop for YUMI's soft, enchanting vocals, featuring scenic, earthy visuals and sweeping geometric transitions. The Wilhelmina Curve model's ethereal beauty emanates a tranquil vibe as the visuals slow down and speed up throughout the video. YUMI's beauty is one that delivers in spades, visually and sonically. 

Watch the video for "Ego Boost" below to dissolve into YUMI's captivating aura: