EVAN GIIA directed a music video for her single "I Don't Like Your Friends," and it's both fierce and ruthlessly honest. The Berklee alum has made some major strides in the past few years. Her single "Brave" hit number one on Hype Machine and she was featured on Spotify's Left of Center and Pop Edge playlists, not to mention becoming a member of ODESZA's Foreign Family Collective. With the release of the "I DON'T LIKE UR FRIENDS" video, she is also establishing herself as a writer, director, producer and overall boss.
The video for "I DON'T LIKE UR FRIENDS" is expertly shot, turning a mundane warehouse space into a beautifully powerful visual. It features GIIA, surrounded by an army-like group of friends, all of whom are completely emotionless, clad in green androgynous jumpsuits. GIIA dances around the warehouse, frustratedly pulling on her "friends" and trying to get their attention. Meanwhile, the frozen greenies are blankly participating in GIIA's pet peeves, which include popping bubble gum and being glued to their phones. The video is a delightful combination of lightheartedness, intensity, shock, honesty and is just plain different.
Known for her electronic indie sound and signature curly locks, GIIA is an up and comer with a clear vision of who she is and what she wants. Her self-directed video addresses a social issue that is too often skipped over - that uncomfortable and maddening feeling of trying to talk to someone completely engrossed in their phone. You could say this pool of people is large, as in every single millennial on the planet, but GIIA manages to roast those guilty of her pet peeves without coming across as holier-than-thou. She explains the inspiration for the video, saying
“The song is about my frustrations and pet peeves I have with my friends. Each "frozen person” you see in the video represents one of my pet peeves. If you look closely you might be able to figure them out. I had such a clear idea of what I wanted that I decided to produce, direct and star in the video! Having never directed before, I am so happy and proud with how my vision turned out! I hope my fans and listeners can watch, relate, smile and feel badass"
Check out GIIA's video below, but make sure nobody's trying to have a conversation with you first: