PREMIERE: flor Brings Their Electrifying Live Performance to Your Living Room With“hold on”


Photos: Catie Laffoon

Music is constantly evolving, and the definition of a live show is ever-changing. Today, one can experience the raw energy of a concert in ways that were previously unfathomable. Los Angeles-based, Oregon-bred alternative pop band flor's latest outing sees them bringing their electrifying live show directly to their fans.  

We originally praised the shimmering quartet's talent for transforming their heartfelt, vulnerable music into a captivating high-energy performance when the band swung by for a very special All Eyes On session. Their live rendition of their standout track "hold on," recorded as a part of their upcoming "AT&T AUDIENCE Network" episode, which airs August 17, sees the band doing just that yet again. From the second the opening words "You come to life" leave lead singer and guitarist Zach Grace's mouth, the effect is enchanting. As if invoking a spell, flor surges forward, breathing life into their performance and "hold on." The shift in the air is palpable, as flor brings the audience into their world and simultaneously gives a part of themselves over to the viewer.


Frontman Grace was kind enough to share a few words with us on the experience,

"We were so excited to play for the audience network - having the chance to bring our show into the living room has us all so thankful. We are even more excited to share 'hold on' a little bit ahead of the full release. We chose it because it has been such an important song for not only ourselves as artists, but for the fans who love us most. Enjoy."

"We can make this moment stay with us for awhile." The words that flor utter are seemingly prophetic, as the energy of the performance lingers in the air long after the performance is finished. It is a testament to the lasting impact of experiencing a flor performance, even if it's from your living room.  

Watch flor perform "hold on" below and be sure to tune into "AT&T AUDIENCE Network" Friday, August 17 for the band's full concert special: