There's always that moment when it hits you that you're listening to something special: that moment is exactly what I experienced when I heard 20-year-old Aussie Jade Bird's opening notes on her newest single, "Lottery." The South Wales native, now London transport, has been crafting music since the start of her teenage life, becoming so entranced by her own craft that it led her to writing as much as one song a day.
After the 2017 release of her debut EP Something American, Bird has been gaining traction for her vocal chops, commented as being "so pure that it calls to mind bubbling spring water and untouched snowfall" by Pitchfork. She even landed on BBC's Sound of 2018 list with fellow Ones To Watch artists Sigrid, Khalid, Pale Waves, and many more.
"Lottery," Bird's first single following her impressive debut, tells the tale of a budding relationship with a love interest, her anecdotes of past romances dominating the conversation. Bird's sound, inspired by First Aid Kit, Alanis Morisette and Bob Dylan (to just name a few), are evident in her vocal and harmony choices, with folk-based storytelling qualities embedded in sureness and female empowerment. The song hints to finding love with the mystery subject and hints at Bird's confidence in the situation, yet allows her to show the sides of vulnerability that inevitably follow the start of romantic relationships.
The video focuses on what makes Bird a star: the songwriting. With a simple straight-on camera angle, the lense focuses on Bird inviting the listener in on the secret, giving way to the colorful chorus that explodes in between the verses. As the bridge begins, the room starts to rotate as if Bird's infectious energy can no longer be contained. The room returns to a standstill as Bird finishes the final chorus as the screen slowly fades to black.
Jade Bird has just wrapped up a tour with Son Little (check out her tour diary for Ones To Watch) and will be performing a handful of headlining shows in Europe. She also landed herself gigs at the Coachella, Bonnaroo and Firefly festivals this summer in the United States. We will be sure to keep an eye out on what's next for Bird: fingers crossed for a debut full-lenth!
Click here to view a list of her live dates.